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Few Of The Must-known Information About The Printers In London
How many of you know all the tricks of printing business or the little things that printers do not tell you about print? How many companies, marketing assistants, managers and executives do not truly understand how to plan up a print job so as to gain not only the maximum bang for your buck, but also to reduce wastage and expenditure in your business?
You must have heard the expression ‘print is print’. Well, that is true. If you take away all the different types, stocks, specialties and etc, then at a basic level one printer is pretty much the same as another; one 10 colour press churning work out the same as the next and so on and so forth. That, however, mostly happens where the similarities change. It is not the processes but the people that make the difference. The processes are irrevocably exactly the same.
Your chosen print partner should be exactly like a partner looking at what they can do for you and not what they can get from you. They should be informing you how to save money, how to plan jobs up together in order to save money, time as well as resources. For instance, when printing ...
... your company letter heads, the compliment slips can be planned up alongside when printing 3:1 as well. So, while printing 1, 000 letterheads you casn easily get 3, 000 compliment slips also as it is already on the press. The only additional expense for your company will be the paper as the extra time consumed will be negligible.
Your chosen print supplier should also be offering you advice on a multitude of areas such as stocks (end of reel, recycled, FSC Silk, gloss and etc), drying times, rubbing and how vibrant colour will look on certain stocks. These are only some of the areas that advice should be given on as you may not know about some of the negative effects and unavoidable consequences of certain print processes that will be disappointing when you receive the final product.
It may also be pertinent to mention the differences between litho and digital print. There are obviously quality and stock limitations with digital print but do not let this put you off. The main advantage of digital print is speed. You can achieve what were previously unachievable within the specified deadlines with ease, often getting same day turnarounds. In fact, we can all appreciate how life saving that can be.
To conclude, you should be able to trust your printer. Do not look at him like a mechanic whistling through his teeth as you take him into your car. He or she is there to help and advise you on what is the best solution, whether that is time-sensitive or quality dependent. They are supposed to be there for you to be part of your team. If they are not, then you need to look elsewhere. Remember, it is not the process; it is the people that make the difference.
Rachel is a freelance content writer based in North Wales. She has got a printing business and often blogs about printers in London.
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