Torontoonline Marketing - 4 Great Link Building Strategies

By Author: Wsiweb Marketingmatters
Total Articles: 5
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Link building is an essential online marketing strategy, but recent algorithm updates implemented by Google have changed the way businesses go about obtaining links.Gone are the days of paying for links so companies need to develop strategies to obtain links naturally. Ideally, if your content is great, it will be shared, drawing natural links to your site. Here are 4 great link-building ideas businesses can add to their 2013 online marketing strategy.

Create greatcontent - get links

The very best way to get links to your website is to create great content that people will be likely to share. In a recent blog post we described why content is still King. A great content marketing strategy produces SEO benefits, increases site traffic, and link building is just one more benefit businesses will realize from this essential strategy. Videos, photos, blogs and infographics are all great content that customers find valuable and will be more inclined to share.

Video - Video is one of the most popular forms of content and YouTube is the most popular video platform. In fact, in March of 2013, YouTube announced ...
... its site receives 1 billion unique monthly visitors. With HD technologies rapidly evolving, video is becoming a much more affordable option for small businesses. Video content often goes viral and the link-building potential with video is virtually endless.

Blog - Business blogs should be shared on social media sites to encourage links. Blogs should have social media buttons so readers can share your content. Include a call-to-action to draw customers back to your website.

Infographics - Industry related charts, graphs or infographicsare eye-catching visuals that often draw links. Visual content is enormously popular these days and with a little research, businesses can create their own infographics, which will surely prove popular and produce valuable links.

List your businesses on online directories

Ensure you company is listed on key online directories and review sites. There are many sites to choose from both free and paid and "the more the merrier" applies here. To name a few, sites like Yelp, HotFrog, Manta, Yellowbot, Kudzu, Digg, Local.com, and Angie’s List will all provide citations and links.

Consider a contest on social media

Sponsoring a contest is a great way to increase exposure and build links. People love contests and will enter and share their entry on social media, giving brands huge potential exposure.

Exchange links

Consider friends and business associates and offer to participate in a link exchange with them. Any business owner you know that has a website stands to gain from a link exchange. Other great sources to consider are any vendors or merchants you do business with. Getting links from people you do business with is one of the fastest and easiest methods of link building, often involving just one phone call or email.

These are some great link-building strategies you can use to improve your digital marketing strategy for 2013. As you go about your link-building strategies this year, keep in mind that if you create great content, the links will come. If you want more information about link building or any online marketing strategies in Toronto, Contact Us for advice.

Source: http://blog.wsiwebmarketingmatters.com/toronto-online-marketing-4-great-link-building-strategies/