Optimize Your Squeeze Page For Better Results

By Author: Jeffrey Wyrick
Total Articles: 32
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To clear things out first, a squeeze page is an independent page that is usually used to generate leads or a list of potential customers who can be contacted with follow up marketing to induce them to buy, trust and patronize your products or services. Quite often this is done using a squeeze page generator or by using the optin generator from the autorepsonse company and pasting this code in to your website's main template.

Either way the result of this action is a special landing page where you can offer more products or services to the customer, thus boosting the marketing campaign of your company or website. It gives the potential customer access to a piece of information from the website or some other special offer or gift in exchange for their information. Therefore the name squeeze page comes from the method that a page uses to squeeze information from the customer. It usually consist of a good looking and persuasive graphic, audio or video just below an action compelling headline and the benefits of giving you their information.

While using a squeeze page generator, you should remember these pointers ...
... as you create your squeeze page.

1.) You should not make the squeeze page the home page of your website if you are offering multiple products. Often I see people making this mistake while using a squeeze page generator, but it is not really advisable. This will only give your potential customers a hard time navigating and will leave a bad taste in their mouths. A squeeze page also does not contain a lot of content, so search engines may have a hard time indexing your website, so you will not be very visible when searched. Your rank in searches will be very important. Not many people go past the second page, much less half the first page.

In addition, if you will require the potential customers to give their information as soon as they enter your website will discourage your loyal visitors, and might raise the eyebrows of your first time visitors. The best selling information of a website should always be the information of the products or service that you sell. The website should not seem too eager or to excited.

2.) Optimize your usage of your squeeze page generator by putting the squeeze page in a better part of your site. Remembering to use your keyword in your title, meta tags and header tags on the main page itself. These are all important factors for seo.

3.) Lastly, and most importantly, let your visitor and potential customer focus. Traditionally, prior to the Google slap, your squeeze page would have no other links on it. This way you were able to captivate your visitor's attention about your product quickly and use content that motivates them to take action now. However, in light of the recent search engine changes you should include at least a few links such as your terms of service and a contact link at the very least. This way Google and the others don't see your website as being nothing but a spam email address collector that offers nothing of real value to your prospective viewer.

* In recent months I've actually read that come of the best CPA pay per click marketers are actually targeting their squeeze pages to have between 5 and 7 links associated with ONE page, most of which are generic of course, but this shows the search engines that the person publishing this content isn't trying to just spam the internet with one page ads to collect email addresses.

With these tips, you can really optimize your website, while create a clientele email list that sees the worth of your products and service. However, it really depends on how you set things up and how you can effectively use a squeeze page generator to determine the final outcome. Of course, the snazziness of your domain name and the free gift that you will give is also very important. You also need quality website development because that will be the face of your business. Make your website cool and professional, yet easy to navigate and quick to understand. Make the customers feel that you are always thinking of the visitors' convenience, rather than their money. With a little patience, you will soon master these tips and hit it off like a pro.
Jeffrey Wyrick has been a professional online marketer for over 10 years now. In this short tutorial he walks you through step one of setting your squeeze page. For more information please visit his main website located at; http://10minutesqueezepages.com