123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Technology,-Gadget-and-Science >> View Article

Using Gamification: It's Not All Play Money

Profile Picture
By Author: Jennifer Lewis
Total Articles: 304
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

If you have ever played a game on a mobile device, then you know that most gaming apps attempt to entice users to use real money at least at some point in their gameplay. More specifically, some games cost money to begin play, while others are free but come with the option to use real money to further gameplay. If you are in the process of building a gaming app for mobile devices, you will inevitably need to consider whether to tempt users with accelerated play in exchange for real money, as well as the associated drawbacks that may be come with such strategy. 

Real And Play Money

Imagine if you could play your favorite board game with real money. Think about getting a real $200 amount when you pass Go while playing Monopoly. Might be fun, right? Well, that is, until you go bankrupt and lose all your money. For users, putting real money into a fictitious game on their iPhone or other mobile device is a tough decision. While some are willing to pony up the dough traded in for game currency, others listen to the voice of reason telling them that there will not be any return on their investment. As such gamification ...
... elements have been compared to gambling, for users, they are different in that putting money into a mobile app is merely for entertainment purposes, and not winnings.

On the other hand, as the app maker, you ultimately make the decision whether to initiate the exchange of play money for the user's real money. And while this certainly can create profit potential for your company, it can also agitate users that just want to enjoy the simple pleasure of a game with being hounded for money. 

A good example is found with the city-building app called Megapolis. It is very popular and highly reviewed with almost 3,000 reviews on the App Store while currently (as of April 2013) sitting at a four star rating. Megapolis is a free app, but does a good job of enticing users to further their gameplay by investing real money. And some do, because otherwise the game becomes drawn out and boring, whereas it is quite fun when there is money (real and fake) for the user to spend. Megapolis successfully monetizes its mobile offering in a way that does not bother users too severely, which is partly why it is so popular.

Realistically, it is best to take a modest approach to selling gamification. You can either offer your app for a price without enticing users to pay as they play, or you can offer it for free and give them the option to pay real money to further their gameplay. For the latter, it is best to provide users with the option without bombarding them with pop up ads soliciting them for real money. 

Conclusion 

When looking for profits in your gamification app, it truly is best to take a modest approach. Otherwise you can lose customers by being too pushy trying to tempt users into furthering their gameplay for a price, subsequently monetizing your app. Ultimately, you have to find the happy medium between profit potential and aggravating users. In the end, you may just find that giving them the option to spend money is much more appealing than requiring it, or shamelessly asking for donations.  

The author holds a content writer position with one of the top mobile app companies. The Dallas mobile app development company offering mobility solutions to leading brands. It is one of the best iPhone app development companies in Noida.

Total Views: 251Word Count: 596See All articles From Author

Add Comment

Technology, Gadget and Science Articles

1. How Predictive Analytics Can Help In Identifying High-quality Leads
Author: SalesMark Global

2. Trio3tech Laptop Screen Extender: The Ultimate Travel Companion For Productivity
Author: Triotech

3. Pharma Marketing: A Guide To Strategies, Benefits, And Challenges
Author: Jesvira

4. Endless Data's Ai And Fingerprint Recognition
Author: Endless Data

5. How To Choose The Best Food Delivery App Development Company To Create A Unique Platform
Author: Elite_m_commerce

6. How Ecommerce Seo Services In Dubai Can Boost Your Online Stores Visibility
Author: Markonik UAE

7. Unlocking Efficiency: Why Procurement Management Is Vital
Author: nagaraj

8. The Ultimate Guide To Using Vetro Power Waterproof Spray On Different Fabrics
Author: Your favourite outfits, accessories, and furniture

9. How Ecommerce Seo Services In Australia Can Boost Your Online Stores Visibility
Author: Markoni au

10. How Ecommerce Seo Services In India Can Boost Your Online Stores Visibility
Author: Markonik

11. Mastering The Art Of Storytelling With Ai
Author: Estefany Blanco

12. Laundry App Development - On-demand Cost & Features
Author: Deorwine Infotech

13. Lead The Way With Progressive Web Application Development
Author: Elite_m_commerce

14. Future-proof Your Business With Cloud Migration Solutions
Author: Hanry Brook

15. Augmented Reality: The Future Of Manufacturing
Author: Anastasia Green

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: