Bowl Season Is Over, But Custom Signs Will Endure Until Next Year

By Author: Angel Rhett
Total Articles: 55
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My sister-in-law and her husband recently returned from a road trip to watch their favorite college football team play in a bowl game. Their car was completely decked out in custom magnetic signs bearing their team's name and colors. They reported that the university town where the game was played was covered in custom vinyl street banners advertising the game. Even businesses had custom signs in their windows touting the home team - the whole town was alive with excitement over this game.

My sister-in-law and her husband arrived during the night, two days before the game. So how did they know the whole town was excited? There wasn't a whole lot going on at the time they got to town. Well, for all of the reasons mentioned above! Custom signs displayed throughout the town generated an air of excitement and let visitors know that something big was going to happen soon.

If custom signs have the ability to attract this much positive attention over a one day event, imagine what they can do for your cause or business!
Custom Signs Are A Worthy Investment

Wow - decking out the town with custom signs of every ...
... kind for one football game sounds quite expensive, doesn't it? I'm sure there was an enormous advertising budget for this game, but the investment of custom signs was a worthy one. Why is that? Imagine if people had arrived in town for this huge bowl game - thousands and thousands of people, remember- and there was nothing displayed that reminded them of why they had traveled all this way. A custom sign here or there from loyal fans - what if that was all there was? If there was very little advertising around town getting people in the mood for the game, people wouldn't feel that electricity of anticipation nearly as much. And that electricity does what? Excites people and motivates them to celebrate. And how do people celebrate? By shopping, eating out, having drinks - you name it! Behold, the power of custom signs!

Yes, if people are traveling from out of town, they will need to eat and sleep somewhere regardless of how pumped up the town is with custom signs and excitement. But they will significantly reduce their spending if they believe they are there to just eat, sleep, watch a game, and go home. Custom signs actually encourage them to buy event-related clothing, drink cocktails named after the main event with a crowd of strangers also there for the game, eat out in restaurants that appear to support the game, and generally be a part of the event during the whole stay, not just during game time.

So custom signs can motivate visitors to put more money into the town, making the array of custom signs an investment with huge returns.
Custom Signs Are Less Expensive Than You Think

Of course, that enormous advertising budget is put to good use a number of ways. But using custom signs to build up anticipation isn't just a worthy investment because if its returns; it is also relatively inexpensive, especially compared with newspaper ads, or even more expensive television ads. Custom vinyl banner signs, one style of extremely popular custom signs, appear clear, vivid, and professional. The low cost of production and materials makes these custom signs quite affordable and the material can be cut to any size. So vinyl banners are just one example of the low cost yet high yield of a quality custom sign.

Magnetic car signs are another affordable way of promoting your team, or business, for that matter. Produced similar to banners, an image is uploaded onto an adhesive film which is then applied to the magnetic material. Again, such materials are not costly, making custom magnetic signs a fun and creative way to support your team, cause, business, or personality... The list of uses for custom signs goes on.

In fact, depending on the size and material of the custom sign you want, digital printing has made custom sign making an economical way of advertising thanks to the reduction on labor and production costs. So all those high quality custom signs you see around town supporting the home team are not as expensive as their premium imaging makes them appear.
Custom Signs Can Be Reused For Years To Come

Unless excited fans take to the streets after the game and rip down all the custom signs they see, custom signs can be reused, as they are made of durable materials. My sister-in-law can pull out her custom magnetic sign again next year. The town can unroll and hang banners again should their team make it to a bowl in the future. And even if time-specific information is printed onto these custom signs, keep in mind how simple and affordable replacing them is. The only thing holding back fans from sporting their custom signs again is whether or not their team can do it again!
Generate Your Own Excitement With Custom Signs

Even if you're not a football fan, think of how much curiosity and anticipation outfitting your life with custom signs to promote your business can generate. And unlike your favorite football team, with custom signs, your business will win every time
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