Factors Influencing The Decision To Store Cord Blood

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Choices in Cord Blood Banking Factors Influencing Parental Decision Making Report ( http://www.bharatbook.com/Market-Research-Reports/Choices-in-Cord-Blood-Banking-Factors-Influencing-Parental-Decision-Making.html ) gives information about the Importance of cord blood banking.

Cord blood banking is increasingly being used to improve and save lives. Stem cells derived from umbilical blood have been used in more than 8,000 transplants worldwide to treat a wide range of blood diseases, genetic and metabolic disorders, immunodeficiencies and various forms of cancer. However, many expectant parents still do not fully understand the significance of cord blood storage. A study published in the Journal of Reproductive Medicine shows that a third of expectant parents are unaware of the option to preserve cord blood. Of the two-thirds who have some knowledge, 74% describe themselves as minimally informed.

This market report uses end-user surveys of expectant parents and technology-derived data to determine the factors involved in parental-decision making. More than 1,200 expectation parents answered a 35-question online ...
... survey between Dec. 1, 2008 - Jan. 15, 2009. The report includes:

* Rates of awareness by gender, income, geographic location, and education
* Sources through which expectant parents learn of cord blood preservation
* Factors influencing private vs. public storage of cord blood
* Price sensitivity and quality expectations
* Approaches for communicating with expectant parents
* Key factors influencing the decision to store cord blood
* Parental responsiveness to health statistics
* Trends in cord blood banking
* Competitive analysis of the cord blood banking industry
* And Much More

Key chapters:

CORD BLOOD BANKING, INDUSTRY OVERVIEW: Cord Blood Stem Cells, Cord Blood Banking Industry, Costs of Cord Blood Banking EXPECTANT PARENTS, SURVEY RESULTS & FINDINGS: Rates of Awareness, Factor Influencing Awareness, Factor Influencing Decision-Making, Factors Influencing the Decision to Utilize Private Cord Blood Banking, Factors Influencing the Decision to Utilize Public Cord Blood Banking, Parental responsiveness to health statistics

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