Why Website Design Strategy Also Calls For Some Greater Seo?

By Author: Rajneesh Kumar
Total Articles: 71
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Are you aware of the fact that website designing is not enough; it has to be worthy enough to be likable by Google? There are billions of websites floating through the cyber hallway trying to impress search engines and attain a top rank. However, not many make it to the crest. In order to be a true king of Google and the like, a well designed stunning looking website will not do justice, you probably are also going to need SEO in the form of social mentions, quality links, citations, and co-citations. Big wins can still be achieved through powerful on page optimization. There’s a problem that largely exists, websites that look extremely splendid, often offer little possibility for on page optimization, and on the other hand, those that have been greatly optimized, are mainly design and user experience deprived. When website design projects involve designers and SEO professionals both, it’s almost a sure fire ingredient of conflict. Hence, there’s nothing amazing than having a designer who understands SEO generously. For your business, when you employ, go for one of the best web design companies, for you must understand ...
... the fact that aspects of SEO are critical for any design base.

Designing for Optimization

A huge hurdle in creating great looking websites that are also SEO performers is to have these two disciplines united. Specialized website design company India essentially focus on designing sites that look great, are engaging and also offer an effective user experience, whereas integrating SEO to your design process would only ensure that your site is only crawlable and ranks well. However, if the designer understands SEO and its philosophies well, or even if the designers and the SEO verticals understand each others’ requirements, outcome could be very innovative and outstanding.

A checklist for designers for creating website designs that are even SEO friendly:

Site wide SEO

• Help search engines handle pagination by implementing the rel=”next” and rel=”prev” tag.
• Make sure the 404 errors are reduced to the minimum.
• Site speed is one of the parameters that help in measuring rankings. Faster is better. Google Page Speed can be used to check the loading time of your pages.
• 301 redirects pass more page ranks than 302. Make sure you adhere to this aspect too.
• Work towards a design that is compatible on your mobile devices as well. A best web design company would always suggest responsive web design.
• Also, make sure that robots.txt file or robots Meta tag isn’t blocking any significant pages.
• Prevailing local businesses might want to consider selecting a country specific domain extension for better ranking. When you hire, look for a responsible website design company India which knows the utility of domain extension.
• Use hyphens to split words in a URL.
• Focus on descriptive URLs.
• It’s always wise to work upon an HTML site map that is not only useful for visitors but also search engines. Your site architecture is better understood this way.
• Also, you can never go wrong with an image sitemap for it helps your images get displayed on Google image search results and fetch you extra visitors.

On page SEO checklist

• Keyword ranking is one of the most important factors that determine the fate of your website. Perform effective research and find out keywords that has the highest traffic potential and minimal amount of competition. Balancing these factors is imperative. Integrating keywords in URL, title, in one or more headings, and in content is significant.
• Keep your images as small as possible in order to improve page load time, and it’s always good to add an alt tag with a short description of the image.
• Adding authorship information to your pages is a relatively new ranking factor. Also, adding structured data to pages can be utilized to generate rich snippets. Rich snippets are largely helpful in improving the CTR of your pages.
• Create a Google+ local page for your business. Whilst local optimization is equally significant.
• Get links from local listings to enhance your visibility for local search queries.

What to avoid SEO checklist

• Avoid hosting your site with a host that allows spammers
• Avoid writing your content with JavaScript
• Don’t use images instead of text links
• Avoid misspelling your keywords in your content
• Avoid using your keywords phrases too much
• Try getting your site off link farms
• Avoid cross linking or link circles
• Don’t use dynamic URLs
• Don’t use session Ids
• Avoid creating pages of links
• Don’t separate content artificially
• Make sure you don’t write incorrect HTML.

An affordable website design company always ensures that design and SEO practices go side by side to evolve a platform which gives high ROI.