April 1, 2013 State Of Mobile Marketing - Don’t Be Fooled By Overlooking Mobile

By Author: wsipower fulweb
Total Articles: 6
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How mobile are we? According to recent studies released by Comscore and Nielsen, mobile is accounting for almost 40% of time spent on the internet. When broken down into sub-categories, mobile soars above PC based connectivity when it comes to social networking, retail and news. The 2013 comscore study reveals, "The number of smartphone subscribers has increased 29% from a year ago and 99 percent from two years ago."

If those stats don't motivate you to develop a mobile marketing presence and a mobile marketing strategy for your business, you might need glasses! Want more fuel to add to the mobile fire? Here is more compelling information regarding mobile:

Gain customers with a mobile site

Mobile users want it fast and easy, so give them a great site that is designed for mobile and you will keep them coming back. Here are some interesting stats from Google:

* When they visited a mobile-friendly site, 74% of people say they're more likely to return to that site in the future.
* 67% of mobile users say that when they visit a mobile-friendly site, they're more likely to buy a site's ...
... product or service.

Drive customers away without a mobile site

Nothing frustrates someone on the go more than attempting to get information via a mobile device on a non-mobile site. As more people use their mobile devices to obtain information and make purchases, having a mobile site is becoming essential for businesses.

* 61% of users said that if they didn't find what they were looking for right away on a mobile site, they'd quickly move on to another site.
* 79% of people who don't like what they find on one site will go back and search for another site.
* 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly.
* 48% of users say they feel frustrated and annoyed when they get to a site that's not mobile-friendly.
* 36% said they felt like they've wasted their time by visiting those sites
* 52% of users said that a bad mobile experience made them less likely to engage with a company.

Source: (Google Mobile Stats)

Create more conversions with a mobile site

According to a Mobile Marketer 2012 study, 70% of all mobile searches result in action within 1 hour while 70% of online searches result in action within 1 month. Couple this with another finding from the same study revealing that mobile coupons get 10 times the redemption rate of traditional coupons and you have yourself a conversion machine!

The evidence is clear and compelling…businesses need a mobile presence and a mobile marketing plan in place to survive in today's mobile economy. M-commerce is here to stay, so jump on the mobile bandwagon or your business will get left behind! Businesses seeking expert advice on mobile marketing Atlanta should Contact Us.

Source: http://www.wsipowerfulwebresults.com/5-essential-elements-of-a-successful-mobile-marketing-campaign/