Consumer Spending Habits - China

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Bharatbook.com introduces a report "Consumer Spending Habits - China" spending habits are changing as rapidly as the country’s economy is growing.
Improved availability of products and services and developments within the retail environment are leading to a shift in consumer lifestyles and spending habits. http://www.bharatbook.com/consumer-goods-market-research-reports/consumer-spending-habits-china.html

Developments in the country affect different consumer groups in a variety of ways. As a result, this has a bearing on the aspirations of different consumer groups, thereby influencing the changes in how they spend.

Table of Contents :

INTRODUCTION
Definition
Methodology
Abbreviations

EXECUTIVE SUMMARY
Key trends
China’s economy shifts towards domestic consumption
Figure 1: Percentage breakdown of total rural and urban household expenditure by type, 2011
Consumer spending changing as incomes grow
Figure 2: Reasons for consumers spending more, by product and service category, February 2013
Consumer lfestyles and attitudes changing rapidly ...
... in response to massive economic and social change
Figure 3: Percentage annual growth of total retail & wholesale trade and average urban wages, 2007-12
How consumer spending habits are changing
Figure 4: Proportion of consumers spending more by sector, by monthly income group, February 2013
How consumers feel their lifestyles are changing
Figure 5: Changes in lifestyle habits, February 2013
How the retail industry is changing to meet new consumer needs
Figure 6: Consumer attitudes towards shopping, February 2013

CHINA’S ECONOMY SHIFTS TOWARDS DOMESTIC CONSUMPTION
Key points
Continued consumer spending growth despite economic slowdown
Figure 7: China retail sales significance within GDP, at current prices, 2007-12
Figure 8: China consumer confidence index, December 2007-December 2012
Figure 9: China national retail price index by sector. December 2007-December 2012
Rapid consumer income growth drives rising expenditure
Figure 10: China average annual per capita incomes in urban areas, by monthly income group, 2006-11
Figure 11: Value of urban and rural consumer expenditure by type, 2008-11
Figure 12: Changing level of spending habits, February 2013
Figure 13: Reasons for spending more, February 2013
Consumer savings and home ownership
Figure 14: Total wholesale & retail trade value, average urban wages and total household savings deposits, 2007-12
Figure 15: Changes in savings habits, February 2013
What it means

CONSUMER SPENDING CHANGING AS INCOMES GROW
Key points
The growing size of China’s middle class
Figure 16: Defining the middle class in China, 1999-2015
Figure 17: Defining the middle class in China, 1999-2015 (continued)
A trend towards nesting
Figure 18: Ownership of major durable consumer goods within urban households at year-end, 2005-11
Figure 19: Ownership of major durable consumer goods in rural households at year-end, 2005-11
A strong feel-good factor helps raise spending
Figure 20: Sectors in which people have spent more compared to this time last year, by gender and age group, February 2013
Figure 21: Sectors in which people have spent more compared to this time last year, by monthly income group, February 2013
Is increased spending really “feel-good”, or is it inflation?
Figure 22: Reasons for spending more, February 2013
Figure 23: Reasons for spending more, by gender and age group, February 2013
Figure 24: Reasons for spending more, by monthly income group, February 2013
The frugality flipside
Figure 25: Reasons for spending less, February 2013
What it means

CONSUMER LIFESTYLES AND ATTITUDES CHANGING RAPIDLY IN RESPONSE TO MASSIVE ECONOMIC AND SOCIAL CHANGES
Key points
Rapid economic growth sustains rapid lifestyle changes
Figure 26: Total wholesale & retail trade value and average urban wages, 2007-12
The fundamental change in the retail landscape
Figure 27: Total supermarket/hypermarket outlets, floor space, staff and retail sales, 2007-11
A rapidly aging population changing social dynamics
Figure 28: The population of the over-60s in China, 2000, 2005, 2010 and 2015
Gender imbalance skews social relationships
Figure 29: Decline in birth rate and increase in gender imbalance over 20 years, 1992-2011
Wealth distribution gap becoming a crucible for social unrest
Taxation and other cost commitments
Figure 30: China income tax rate by monthly income bracket, 2013
Household structures and set-up costs
Figure 31: Total, urban and rural average household sizes, 2002-11
Figure 32: % annual growth in total registered and new marriages, 2002-11
Figure 33: Index of residential housing, rental and utilities prices, 2002-11
Figure 34: Changing level of spending habits, by marital status, February 2013
Figure 35: Reasons for spending more, by marital status and children in household, February 2013
What it means

HOW CONSUMERS’ SPENDING HABITS ARE CHANGING
Key points
Education levels correlate to different spending patterns
Figure 36: Changing level of spending habits, by education level, February 2013
Figure 37: Type of degree intended for child, July 2012
Figure 38: Consumer shopping behaviour, by education level, February 2013
Changing imperatives across the generations
Figure 39: Sectors in which people spent more, by gender and age group, February 2013
Figure 40: Consumer shopping behaviour, by gender and age group, February 2013
Diversity of lifestyles, diversity of consumers
Figure 41: Changing level of spending habits, spending more, by region, February 2013
Figure 42: Changing level of spending habits, spending about the same, by region, February 2013
Figure 43: Changing level of spending habits, spending more, by city tier, February 2013
Figure 44: To treat myself as reason for spending more, by region, February 2013
Figure 45: Prices have increased as reason for spending more, by region, February 2013
What it means

HOW CONSUMERS FEEL THEIR LIFESTYLES ARE CHANGING
Key points
Things are generally feeling better for China’s consumers
Figure 46: Changes in lifestyle habits, February 2013
Figure 47: Changes in lifestyle habits, by gender and age group, February 2013
Figure 48: Changes in lifestyle habits, by monthly income group, February 2013
Figure 49: Changes in lifestyle habits, by city, February 2013
Changing consumer lifestyle perceptions manifest differently with each sector of spending
Figure 50: Spending changes by sector, by consumers feeling they have healthier lifestyles, February 2013
Figure 51: Spending changes by sector, by consumers feeling they buy more treats for themselves, February 2013
Figure 52: Spending changes by sector, by consumers feeling they are environmentally-friendly, February 2013
Figure 53: Spending changes by sector, by consumers feeling they are looking for more ways to save or invest money, February 2013
Figure 54: Spending changes by sector, by consumers feeling they are spending more time with family, February 2013
Figure 55: Spending changes by sector, by consumers feeling they are spending money more cautiously, February 2013
Figure 56: Spending changes by sector, by consumers feeling they are cooking at home more often, February 2013
Figure 57: Spending changes by sector, by consumers feeling they are doing more free-time activities, February 2013
Figure 58: Spending changes by sector, by consumers feeling they are entertaining out more than at home, February 2013
Figure 59: Spending changes by sector, by consumers feeling they are putting more money into savings, February 2013
Figure 60: Spending changes by sector, by consumers feeling they are working longer hours, February 2013
Figure 61: Spending changes by sector, by consumers feeling they are going on fewer holidays, February 2013
Figure 62: Spending changes by sector, by consumers feeling they are taking more frequent, shorter holidays rather than fewer longer ones, February 2013
Figure 63: Spending changes by sector, by consumers feeling they are doing more home maintenance themselves instead of hiring a professional, February 2013
Figure 64: Spending changes by sector, by consumers feeling they are taking more holidays abroad instead of travelling closer to home, February 2013
Better diets, more food scares and greater consumer awareness of consumption issues
Figure 65: Consumer likelihood of checking packaging information and labelling, March 2012
Figure 66: Categories of “organic” food ever bought in the last 12 months, March 2012
Figure 67: Is “organic” and “green” worth paying more for?, March 2012
Figure 68: How likely are you to pay a premium price for fair trade, March 2012
What it means

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