Why Are Pay Per Click Gaining Such Popularity?

By Author: Elizabeth Miranda
Total Articles: 51
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In the past businesses' advertising budgets have often been extortionate as the need to pay for good media coverage was important if those businesses were to thrive. These days the Internet offers a wide range of promotional opportunities for businesses of all sizes, and ad options to suit even the most modest of budgets. This puts smaller businesses in the previously unknown position of being able to compete with their larger competitors. Television and radio advertising costs dear, and it needs to be strategically slotted in order to reach its intended audience. Admittedly, they're two very powerful promotional tools, just like print ads can be if well targeted. But even purchasing space in newspapers and magazines can eat into a large chunk of a business's ad allocation. And the exposure a company receives from this kind of promotion can be limited time wise. It's said that the best feedback from this kind of advertising is only gained after repeated airings or editions in print.
Businesses have long awaited an accessible and affordable alternative.
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The Internet ...
... is the Answer

One particular method of using the Internet for advertising is ‘Pay Per Click' ads. These work in the following way: The advertiser only pays for the online space when the ad is clicked and the link followed. This works out as a very economical way to promote products and services on the web, and while a closed sale isn't guaranteed every single time the ad is clicked, the likelihood of a transaction taking place is encouragingly high.
Pay Per Click ads are linked to consumer queries on search engines like Google and Yahoo. This means that a given ad is seen by a specifically targeted audience and potential client base - that represents very pinpointed promotion in a way that print or even TV and radio coverage cannot.
In addition, the Internet is ‘live' 24 hours a day, 7 days a week globally, so ‘Pay Per Click' ads are capable of reaching a vast worldwide audience, unlike print, TV or radio exposure which usually applies at best to local or national coverage.

Low Cost - High Impact

The cost of Pay Per Click advertising is variable and depends on which search engine is being used and also the popularity and therefore ‘value' of a keyword phrase. Obviously the more popular keywords come in a higher price - although the cost overall is very competitive and affordable for most budgets.
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Make the Most of the World Wide Web

Opting to take out Pay Per Click ads is just one way businesses can benefit from the potential of the World Wide Web. But there are a great many other ways in which to reap the rewards offered by the virtual world.
Employing the skills of professionals can make all the difference to how successful an online campaign is. A company like WSI (an award winning corporation that specialises in Internet Solutions for small and medium sized businesses) will advise about strategies for promotion online. WSI has been aiding businesses in this way for over a decade. An added bonus with this Canada-based company is that they have franchise opportunities for sale, offering others the chance to become consultants and help more businesses thrive in the new and potentially rich world that the Internet is.