Mobile Gamification

By Author: Susan Smith
Total Articles: 132
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The term Gamification has been making the buzzword rounds now especially with the emergence and adoption of smartphones in everyday life of most Americans.

Gamification has been defined as “The process of using game mechanics and game thinking in non-gaming businesses to engage users and solve problems.”

One of the best ways to get people to use your app is to improve engagement through gamification. The idea here is to get the user in the engagement loop. The engagement loop is achieved when the user invests time in order to improve his value from the application and then he is willing to invest more time, which will increase the value and so forth. The more iterations of this loop, the better the app engagement will be.

Mobilizing the gamification interface will allow your users to interact with it from anywhere and anytime and for you to target a huge user-base.

Why it works?

Admit it, we all like playing games, especially at work. Gamifying a routine task allows you to mix pleasure and work for your employees. Adding game elements to every day experiences lets you access new levels ...
... of psychology. A mundane experience of drinking water can be made exciting by adding a little competition in there against friends to see who is the most hydrated, and therefore the healthiest, and you have just tapped into human beings’ fundamental desire for the species to flourish.

By understanding human behavior, brands are establishing a deep emotional connection between you and themselves with their games.

How it works?

Creating engagement opportunities for the user

It is all about generating interest of people in things you anyways want them to do. You app needs to have elements that allow users to invest time and get more out of the app. In apps that provide social interaction, investing time in your profile is not a required step but the more a user invests time in it, the better his experience will be. Same goes for apps that allow you to import your friends from other social networks. The more time you invest, the more engaging the app is likely to be for you.

Make value tangible, and guide the user

Once your app users derive value from invested time, you can add interactive UX that guides them about opportunities to get more value as they appear. This could be anything from friend recommendations to relaying on the app for day-to-day tasks. If we take one example, a task management app can encourage users to connect the app with the calendar app through achievements and awards. Once the calendar app is connected, the task management app can recommend the user to add tasks after a meeting.

It needs to be fun, interesting and challenging- A fun-filled game experience should be the core of any Gamification effort. To ensure that you gain long-term, sustained customer-loyalty, focus on making your interface interesting and more interesting for the users. Add levels to it so that it also remains challenging. Make your game tough but not impossible to achieve.

Monitor it- How many users are hitting your interface? How much time are they spending on it? What are the access points to your interface? You need to know it all. Tracking the statistics is essential. It will reveal interesting and significant user behaviour which will aid you in reading the mind of your target audience. Further, it will also help you tweak your Gamification strategy as per your set objectives.

Copper Mobile is an iPad app development company that offers custom mobile app development solutions. This Dallas mobile application development organization offers best in class services for all your enterprise mobility needs.