Right Way To Handle Website Development, Updates & Promotion

By Author: Rajneesh Kumar
Total Articles: 71
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The web is a fierce playground; you got to know your game well to stay there!

Besides stellar design and development, being an online merchandiser you must also realize that website testing, promotion and maintenance are equally important to sustain a top rank for long.

Once your website is launched it is imperative to promote and maintain it from time to time, in order to sustain the kind of impact you expect it to have on your customers. After all, your website is indeed the representation of what you are there for. Having a quality website is just the kick-start of a story. Any new website needs and deserves to be powered by the right kind of promotional strategy to ensure it is seen by the people who matter; customers, prospects and online community. Once you have hired the best website developers in India, rest assured of some great website maintenance as well.

Spreading the word about your website is utmost and should be constant
The web world is an ocean of competition, and your business, just a drop in it. Make sure that drop is powerful enough to create high tides. You just cannot sit there ...
... and wait for someone to come and find you in the heap. There are many websites expecting to be heard, they whisper but have nobody to pay attention to. Deploy the best website programmers in India to amp your website for some aggressive play.

Reviewing your website

When you plan to launch a new website or revamp the existing one, make sure you have developed a full scope and conducted a review of it already. Website review commonly entails identifying the need for refining existing content, top tasks, user journeys, design and information architecture. Also you would have to consider elements like

• Web CMS – Good web CMSs have features that ensure that your content is W3C compliant for accessibility, and also has automated meta data tagging and link checking facility.

• Analytics

• Hosting

• Mobile and standard designs and processes

It is recommended that you must as a responsible business owner; hire experienced and highly adept website developers in India who offer you a comprehensive package.

Website review also includes ensuring a robust hosting provider, integrating analytics tracking code to the site for checking standard usages as well as custom code for tracking actions, goals and funnels. It is significant to monitor this information continually. Mobile website needs to be built and tested from time to time.

Promotion, Testing, Usability check

Once the development stage is done, launching and promotion become the need of the hour. Promotion campaigns often include:

• Search engine optimization

• Social media

• Pay per click

• Email marketing

Now, once your website is live for a while and if there are any snags that are observed, ongoing processes of refinements in user journeys and optimization should be carried out.

Usability testing is done in two ways:

• Multivariate testing to refine the page layout. A confluence of multi variate testing and analytics. This is an iterative process where alternative variants are tested constantly.

• Observing real users has also evolved out to be a valid way to draw feedback for your website. Measuring live behaviour remotely is a great idea as well.

Make sure your activities pertinent to website launching, promotion and upgradation offer engaging experience to customers.

Looking for professional website developers in India? Look no further than the masterminds at FATbit Technologies. A full service digital agency to suit your business needs, FATbit has evolved over the years to become one of the best in the cyber realm.