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Search Engine Optimization Techniques

By Author: Boyd Rankin
Total Articles: 77

SEO, an acronym for the term search engine optimization, is helpful in increasing the visibility of your website or a particular web page in any search engine's results. Since there is a lot of competition online, it is very important to keep SEO as an on-going process. Will help you maintain a good position on various search engines.

However, SEO is not a magical process and you will not see the results in a flash. If you have just started your website, it might take a good 3-4 months' time for you to establish it and it is only after that you would start seeing results. Since the time duration is very long, the search engines basically like to collect all the information from your website and then they use it.

What will you require to do to establish high rankings?

Establishing high ranking does not happen with a click. It takes its own sweet time. You need to act smartly and need to work efficiently so as to gain the trust of the major search engine, for instance, Google. You need to really impress them with your way of working.
Be very straight forward and only provide the search engines with the information they want. They do not like manipulating their search results at all. They only require web pages or sites, which are designed keeping the viewers and users in mind and not the ones which are made to trick the search engines in any manner.

How do you design a website keeping users in mind?'

As mentioned above, the websites need to be designed for the users. This involves being careful about a lot of issues such as:

" The content on the website should be fresh and crisp.
" The quality of the content should be well taken care of.
" The matter should be original. Plagiarism should be avoided.
" All the matter should be very relevant to the theme of your website.
" Your website should be updated on a regular basis.

You need to provide information, which is really helpful and something for which the readers would come back to your website time and again. Copying information is a complete disaster. Never try to copy matter from one site to another. Duplicating content is a major SEO crime.

You will also need to recognize your potential customers as well as their needs, i.e. what do they expect from your website. It is in your hands to prove how your website is better than the others. You need to tell them what is the point of difference and why should they visit your website.

You must remember that whatever matter you are posting on your website should be SEO friendly and should not confuse the users. They should be able to gather all the information that they need. You must be able to satisfy all the users of the website, only then will you be able to find a place in the topmost rankings in a search engine.


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