Why Is App Marketing So Necessary?

By Author: Jennifer Lewis
Total Articles: 304
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So you have spent time working out unique app ideas? You have also spent a considerable amount of money in developing the features and functionalities of an app in a way to increase its success rate in the market? Now what? Do you think that these are the only requirements for building a successful mobile application? Think again. According to the latest research reports, app marketing is the most important component of mobile application development. In fact, a large section of mobile analysts believe that app marketing is more necessary than designing the application itself.

In their words, planned app marketing leads to the target audience becoming aware of the features and functionalities to expect from a mobile tool. In this way, they are already intrigued about testing the app on their personal mobile devices as soon as it is launched in the market. It will be noticed that the maximum amount of app downloads occur within a year of the mobile application’s launch in the market. This is because of the fact that the app had earlier been marketed or promoted well. Listed below is a detailed account of the necessity ...
... of mobile application marketing:

1. Recognition in major app stores – A software developer may already have created a mobile application. But for this piece of software to be uploaded at a major app store, proper techniques of marketing have to be adopted. For instance, the developer has to promote his/her app name and the description of the software to the reviewers or editors at the app store in order to enable quick recognition of the mobile application at the store.

2. Guarantee rankings and downloads – The chief target of a mobile application development company or an individual designer is to increase the download rates of mobile apps manufactured and thus earn higher revenues from sales. A high ranking at a major app store automatically leads to high downloads. If the developer spends quality time to market his/her app to the reviewer at app stores, the possibility of a high ranking rises. For example, if appropriate keywords are included in the description of the app and an accurate app name is chosen highlighting the main function of the app, it will appeal to the reviewer and will thus get a higher ranking at the targeted app store. Once the ranking is superior, the target customers will be more intrigued to download it. This is how app marketing directly influences the ranking and download rate of a mobile application.

3. Information about competitors – Mobile application development is one of the most competitive industries of modern times. Since the number of apps already present in the market has crossed the thousand mark, it is possible that two apps under the same category are being developed and released at the same time. For both developers to promote their apps effectively, it is important to keep abreast with marketing strategies adopted by your competitor. When a developer hires a professional app marketer, he gets updated information on statics of software discoverability and number of downloads expected across a wide range, including that of his competitor. This assists in making necessary changes in the marketing campaign, if needed.

The above discussion clearly points to the absolute necessity of application marketing in the modern mobile market.

The author is associated with a trusted enterprise app development companies in India with experienced Android, BlackBerry and iPhone developer working to develop innovative mobility solutions. The enterprise app developers with extensive industry experience to create innovative mobile healthcare applications for clients.