Selection Of Color Combination In Web Design Process

By Author: Dheeaj Prakash
Total Articles: 70
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It is very important to have a website for your company. Having a company website means, you have to create a professional atmosphere around the website. Of course we all love fancy designs and colors, but will that help us keep the professional and corporate theme of the website intact? For this reason, you need to concentrate more on the color scheme and the color combination of the website.

While designing a website, you have to know that the color theory covers three basic levels:

1. Complementation of design
2. Contrast
3. Vibrancy

You cannot just add green, red and purple all together on your website. This will be hurtful to the eyes and will look like the design of a kid’s play zone. However, you can use different shades of schemes which balance and complementation for the design. The design will be professional and it will be a happy medium for your eyes.

Be careful with the contrast of the website. Do not go too flashy with the background. The main work of the contract function for web designing is to make way for the eyes to clearly differentiate the elements in the page from ...
... one another. I can give you an example. Did you notice all the great pictures in the world are taken on a very light background? Do not include too much color in the background, so that the foreground texts and other elements are not readable.

This may look silly to you, vibrancy is selecting the right and bright color to cheer the mood of the visitors to your site. Certain websites like CNN and BBC uses bright colors in their website to get a better quality of output. This is a proven strategy that bright colors make the viewer more energetic and they do not get too much bored. If you are selling something on your website, and want to make the customer to pursue to buy your product, this is the best strategy.

The color scheme that you use in your website is about the appearance. And most, or almost half of the appearance factor of the website depends on the color. As choosing the right clothes matching with the sweater or shoe is important for girls, choosing the right color scheme and with the shades of the same color are similarly the same thing. No matter how much time you spend designing the website, how unique and extraordinary the website is, if you cannot choose the right color and make some mismatch of color on your website, it will always look very unprofessional and the design will be like that of a newbie.

The best advice about selecting the best color scheme is to use the official color of your brand and use the shades of that color of your website. By this, you can relate your website to your brand, the pages will look more professional and you get more customer attention. As I have already mentioned, choosing the best color scheme will make the design of your website half complete.

Ideazinc is a leading web design company that offers impeccable web design services along with the top notch digital services.