ALL >> Marketing >> View Article
What Are The Steps Of Process For Ebook Success?
The answer? Research. And part of that research can include interviews. If your initial research turns up the name of a noted ferret expert, for instance, an easy way to incorporate that person's expertise and knowledge into your ebook is to interview him.
Here's a step-by-step process for conducting effective interviews:
Decide WHO to interview. For more detail go to: www.create-own-ebook.com.Make sure the person truly is an expert in the field and knows what he's talking about. Contact him (preferably by phone) to see if he's willing to do an interview. Let him know you'll provide the questions in advance. Negotiate a deal that he's agreeable with.
Some will do interviews for free as long as you mention their name in your ebook. Some will expect to be paid a fee. Some will be want rights to sell the ebook you create. If you are unwilling or unable to provide what the expert wants, find another expert.
Determine the FOCUS of the interview. In our example, we're interested in writing an ebook about teaching ferrets to do tricks, so we don't care about their mating habits or the quality of their fur.
Once ...
... your focus is clearly defined, create your list of interview QUESTIONS. Keep your target audience in mind what do THEY need to know? What answers are needed in your ebook to provide the readers with the information they're looking for? In our example, our readers would probably want to know the best motivator for ferrets is it food, petting, play, verbal praise? Put yourself in your readers' shoes: if YOU wanted to know how to teach a ferret tricks, what questions would you ask of a ferret expert?
Determine the best METHOD for the interview. Interviews can be done in person, on the phone, or even via email. All are effective. Use the method your expert prefers.
SCHEDULE the interview. Make the time (and possibly the place, if doing this in person) convenient to your expert.
SEND your questions to your expert in advance of the actual interview. (Of course if the interview is being done via email, this isn't necessary.) For more help visit to: www.ebook-author-interview.com.But be sure to let them know that other questions may arise during the interview. This allows you to gain two types of information from your interview: the prepared, carefully thought-out answers you need, AND the spontaneous, off-the-cuff remarks that will spice up your copy. If your expert balks at the idea of unknown questions, assure him that he will have final approval on his comments that are included in your ebook. Spontaneous questions are also possible with email interviews. Once you receive back the answers to the questions, read them over and think of a follow-up question or two then CALL the expert and ask for clarification. NOTE: If doing interviews via email, always give them a deadline to reply back to you.
RECORD your interviews -- even if you take excellent notes! There's no substitute for being able to replay the comments as many times as needed to get an accurate transcription of what was said. Minicassette recorders are cheap, small and easy to carry around.If doing a telephone interview, there are inexpensive devices that connect the recorder to your phone.
TAKE NOTES of the interview -- even if you're recording it! Never totally rely on a recorder the batteries can die, the tape can wear out or end without auto-reversing, the telephone connector might be hooked up wrong, etc. Always get as much down manually as possible to back up your recording.
Your interview as soon as possible. (Again, email interviews do not apply). This is particularly critical if your recorder failed and you're relying on your hastily scribbled notes - and your memory to decipher them!
Add Comment
Marketing Articles
1. Unlocking Scalable Success: How A Business Consulting Firm Redefines Your Growth Roadmap?Author: Barry Elvis
2. Lead Generation Companies In Dubai: A Detailed Guide For 2026
Author: james
3. Email Marketing Strategies For Selling Plr Products Successfully
Author: BuyQualityPLR
4. How A Fractional Cmo Can Accelerate Startup Growth?
Author: Barry Elvis
5. Best Pop Up Card Manufacturer For Premium Promotional Cards
Author: Sorkin Media Solutions
6. What Is Digital Marketing & Why Uae Businesses Need It
Author: Al murooj solutions
7. Why Affiliate Marketing Is The Future Of Online Entrepreneurship
Author: zane
8. Best Digital Marketing Services In Usa For Business Growth
Author: Digiworld solution inc
9. Seo Services In Dubai: How Easywebplans It Llc Expands Digital Reach For Growing Businesses
Author: Easywebplans IT LLC
10. The Future Of Smart Hr Management And Employee Reporting
Author: Connect 360
11. Digital Marketing In Kochi Driving Business Growth In The Digital Era
Author: SanjuSeo
12. Why Businesses Are Choosing An Seo Reseller Service From Visiogle
Author: Visiogle
13. Trusted Digital Marketing Agency In Delhi For All Businesses
Author: reddashmedia
14. What Are The Advantages Of Blueberry Tube Packaging?
Author: doris zhang
15. Search Marketing In 2026: From Keywords To Credibility And User Intent
Author: idigitize






