Two Common Types Of Advertising

By Author: Worldwide Advertising
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It is not necessary that an advertising campaign is launched only to promote a product or tangible object. Advertising is not limited to a particular product or business; one can even advertise an idea, event or festival. The objective of the promotion determines the type of advertising campaign. Television Advertising, Print Advertising, Radio Advertising and Outdoor Advertising are the common tools of promotion used by advertisers. Let us take a look at the two common types of advertising in the following paragraphs.
Organizational Advertising
This type of advertising tries to develop goodwill for a particular company or firm rather than focusing on selling a specific product. The main objective of organizational advertising is to improve the image and reputation of the company with various partners or clients. Creating an impression about the organization in the market is quite an important task for every business owner. Hence, organizational advertising is an ideal means through which one can spread news about organization and its services. Television, Radio, Print, Outdoor and Online media can be implemented ...
... to launch any type of organizational advertising.
Product Advertising
Through product advertising, the advertiser tries to sell a tangible product or commodity. A product advertising campaign aims at the end user, distributors or potential representatives. Television Advertising, Radio Advertising, Print Advertising and Outdoor Advertising are the chosen means of communication for any type of product advertising. Customers benefit a lot from good product advertisements as they enable them to make the right decision and bring home their favourite brand.
There are some ads that talk about the product and also about the organization that owns it. Such an embedded form of advertising is a recommended practice for advertisers as it can convey two useful messages to customers through a single advertisement. Consistency should however be maintained while launching one such ad campaign.
if the objective of the promotion campaign is to introduce a new feature of the brand, the brand message should clearly highlight the point. The medium of communication should also be relevant. Television advertising is ideal for most of the consumer goods while radio advertising suits the budget and requirement for small business owners who want to reach out to a wide target group at an affordable budget. There are again many customers who solely rely on print advertising media. The advertiser should study the behaviour of consumers and then only frame the brand message.

An ad campaign launched during a wrong timing may fail to win the favour of customers. The medium of communication as mentioned earlier also plays a major role especially in disseminating the message among customers.
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