123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Search-Engine-Optimization >> View Article

Web Feed Strategies For Ppc Advertisers

Profile Picture
By Author: Mike Smith
Total Articles: 102
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Why use web feeds?

A feed delivers content, often subscribed to on the web, in the form of headlines, summaries or articles. Users generally subscribe to feeds with feed aggregator tools built into most browsers or in a standalone application. The most appealing aspect of web feeds is that it allows users to preview new content and then decide whether they would like to click or not. The advantage is twofold - first it extends exposure to new content on a website and second it reminds visitors to return.

How does PPC fit in?

Pay Per Click advertisers who are familiar with Google's AdSense service understand the advantage that website content, geographical data and other factors have on paid search engine advertising. AdSense uses this information to generate relevant advertisements creating a service beneficial for both advertiser and potential customer. Pay per click advertisers can use their AdWords placement tool to expand web site exposure across to feeds as well with AdSense for feeds.

What is AdSense for feeds?

Google acquired FeedBurner, a web feed management provider that offers custom ...
... RSS feeds and management tools to web content publisher such as bloggers and podcasters. Built into FeedBurner was an optional advertising system that in August 2008 Google made available to all Adsense users under the title of Adsense for feeds. This service, according to Google's Official Blog, is described as "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from."

What changes for advertisers?

Until now, web feeds have been free of advertisements for the most part. Google offers search engine advertising firms a whole new way of getting their client's exposure. By integrating advertisements with related and popular syndicated feeds, content publishers earn per click or by impression and advertisers have authoritative links to their paid campaigns. After all, user subscriptions of web feeds indicates a degree of trustworthiness; something that successful marketers must exploit.

Convonix is an SEO Company providing customized Search Engine Optimization and Pay Per Click Solutions to help you make the most of your online property.

About the Author:
Convonix Inc offers customized Search Engine Marketing strategies including SEO, PPC and Landing Page Optimization to help websites enhance their Search Engine Rankings and leverage their online presence. For more information visit at http://www.convonix.com/pay-per-click.html and http://www.convonix.com/search-engine-optimization

Total Views: 254Word Count: 392See All articles From Author

Add Comment

Search Engine Optimization Articles

1. Ai In Digital Marketing: Revolutionizing The Industry
Author: nxuniq

2. Voice Search Optimization: Key Tactics To Boost Your Content’s Visibility
Author: Charis Charalampous

3. Best Social Media Management Services From Nuevos Techq Solutions
Author: Nuevostechq Solutions

4. Boost Your Business With The Right Seo Company In New Zealand
Author: Top Rank Digital

5. Key Reasons To Choose An Seo Company In Noida For Long-term Success
Author: Three G Logic

6. Technical Seo Guide: 11 Essential Redirect Types For Implementing Seo Best Practices
Author: ValueHits

7. Ewallet App Development Company
Author: David Richard

8. Data-driven Marketing: Personalizing Patient Journeys In Healthcare
Author: Adomantra

9. How To Push Down Or Bury Negative Search Results
Author: rohit

10. Upscale Your Website Presence Through Quality Digital Marketing Services In New Zealand
Author: Top Rank Digital

11. Powering Your Business With Exceptional Ecommerce Development Solutions
Author: Plus Promotions

12. Chicago Seo Services - Proven Methods
Author: SEO Expert Chicago

13. Why Do You Need To Hire A Social Media Marketing Firm In Nz?
Author: Top Rank Digital

14. Write For Us-google Seo Trends
Author: India Trends

15. Australian Business Listing Sites
Author: India Trends

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: