Top Tips For Promoting Your New York Nightclub

By Author: ben austen
Total Articles: 21
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If we’re being real, the lifespan of a New York City nightclub can be tough to predict in a city where a club beckons patrons from nearly every corner, offering a range of all-night entertainment perks.

So, how do you successfully make your club pop, draw in customers and keep the buzz going long after the sun comes up on another day?

To begin with, if your budget allows for it, consider hiring a professional special events and venue marketing firm with a proven track record of successful nightclub events with a long list of light bulb ideas that will connect your club to the culture it thrives on.

Your night club and event promoter should begin by offering you an online or print brochure of past events and promotion campaigns, complete with photos, videos and other details.

Your marketing and branding team should have their own little black book filled from front to back with the best contacts in the club scene industry, including musicians, performers, promotional staging firms, host and hostess staffing and more. Without contacts, they have only their instincts to go by and when you’re event ...
... and club’s success are on the line, you need more than instincts to get guests in the door.

The top promotional teams should come to you armed with an arsenal of unbeatable tools at their disposal, including web designers; bloggers; street teams; contacts with top celebrities, chefs and event support staff.

One of the hottest ways to promote your club and special events is go social. Make sure your marketing team understands how to utilize every aspect of the social networking galaxy, including Facebook, YouTube, Pinterest and Twitter.

Don’t be afraid to create a splashy new web site just for your club’s upcoming special event to get the word out. Have fun with the design, go crazy with details and imagery that will make every visitor to your site want to bookmark the date and share with their friends on their on social pages.

Your nightclub is your brand. It says everything about who you are and what you have to offer your customers. Why would you leave the promotion of your brand to amateurs? Your successful promotional campaign will hinge on your ability to think outside the box, take risks and not be afraid of including edgy, perhaps even mind-twisting elements in the mix.

Running a small shop doesn’t mean you can’t think big. Most reputable night club and special event promoters will have access to teams of experienced staffing agencies whose primary goal is to provide attractive and effective individuals who will help you execute your event with style or keep your dance floor and party rooms filled with club goers week after week.

Don’t hesitate to get your New York City nightclub on the list of some of the city’s best-known celebs. Your marketing and promotions team should be able to easily connect your club with any number of the city’s hottest celebrity chefs, models, designers and TV and film personalities.

Want to get in on the action at designer week? Plan a night of champagne popping exuberance hosted by one of the week’s top fashion icons and cross promote your event with the multiple fashion week calendar items so that when the runways are down for the evening, designers and fans of their work alike will want to keep the party rolling under your roof.

Keeping the buzz going takes creative planning. Your team of nightclub marketing professionals will help you create al long-range strategy for putting hot-spot events on your club’s calendar for weeks and months at a time, guaranteeing brand recognition, which is the key to success in a city where nightclubs must pop as loud as the bubbly their pouring if they want to stand out from the crowd.

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