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Changes In Seo Article Writing Techniques In 2013
As a dedicated online marketing expert, many among us are dedicated into the technology of developing a website and marketing it on Google using the best strategies. However, with the recent updates in the search engine policies, it is becoming increasingly tougher to maintain consistency in the website’s ranking in the SERP’s.
Google panda and Google Penguin updates have severely penalized many of the websites not adhering to the search engine rules which have been updated from time to time.
Google Panda Update & SEO Articles
In the year 2011, Google announced a major change known as the Google Panda update in a bid to improve the results being displayed in the search engine results. This resulted in many sites with lower content quality slipping down from the first page results. Websites with quality content replaced them and were given higher ranking, even in the top ten results. Previously used SEO methods as spinning old articles and stuffing them with too much keywords were dumped away. You have to be more relevant and stick to the point if you want to rank higher in the result pages.
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... Which, indirectly means that you need to adopt new strategies in order to write a more creative article.
Specific to Keywords Content
The most basic fundamental is to write the content around a particular keyword or a key phrase which will help the reader identify the article which is most relevant to the term which he has been searching for. Better specified articles can easily draw more number of visitors if the article is really of their use.
Write for Your Readers
Write your articles keeping the readers’ interests in minds rather than the search engines. Remember to make the content more simple and easy flowing so that readers do not experience difficulties in understanding what you want to express through your writing. More visitors will draw the attention of the search engine spiders and increase your visibility in the search engines.
Avoid Excessive Links
Linking your article to another site is a natural process and most of the writers follow this policy which is good also. But you must avoid overusing it, since this practice is severely penalized by Google. Using links as and when they are necessary and avoid using more than three links through your article.
Maintain the Length of Your Content
An optimum length must be maintained while writing an article.Google prefers those articles which are at least about 400 to 500 words and which contains enough information to engage the interests of the visitors who want to read only those articles which are specifically related to their search terms. Maintaining an optimum length is mandatory since small size articles are no longer acceptable by Google and other search engines.
If you want your website Quality SEO articles writing services can be outsourced from an SEO Delhi company which can provide quality SEO services Delhi.
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