Brand Identity Design: How It Makes The Difference

By Author: Dheeaj Prakash
Total Articles: 70
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One look at a logo and a certain brand comes to mind - this is the identity that it collectively portrays to the people in order for them to easily remember the name. More often than not, it is the logo that most people remember and not the name; that is why it is very important to have a logo that strikes the person down to the core.

This is a very important tool to have because the market has been very competitive. Almost every year, or almost every season as a matter of fact, a new company would rise up and challenge those who are at the top. Their tenure might be brief, just a quick taste of what it means to be known all throughout the world, but after that it goes downhill. It takes to create a logo design, and that may be the reason why most of the brands do not last as much.

Brand Identity Design depends on how well your marketing team is. Here are some of the possible reasons how it makes a difference.

1. Leave an Imprint in the Mind
When having your own brand in the industry you are in, you need to make an impression to your customers and it might be easier when it is new and fresh, since ...
... you still have a lot of customers at that time. For this very reason, it is necessary to have a logo out during the moment. People tend to remember things which are easier to comprehend, thus the need of a logo. In return, you get more consumers and more sales, that, and a good service and quality products, you will surely see a huge spike in the sales that you do in the process.

2. Improve your quality and service
As mentioned in above, it is through the imprint and impression that you have upon the shoppers that you may get your money’s worth. But the brand does not stand if you provide poor service, so take that into consideration as well.

3. Create an impression
The way the brand and logo is created can also reflect on the type of person the owner or owners are; it may as well portray the kind of goods that they have. It is just a matter of psychological attack, because it is not just for imprint, but it is also for an impression.

4. Promotion
It might also prove useful because I myself easily remember what I would like to do when I see symbols, rather than just words. And there can be no better way to promote your products and service than creating a good logo.

When in an industry with so many competitions, it may be hard to stand out considering if you are an upcoming business, while there are already different brands that proved its sustainability and durability all throughout the years of its existence. This here is a good reason to create a logo that stands out to promote the brand, something I forgot to mention above.

Ideazinc is a full service creative design agency based in New Delhi that offers top notch services of brand design, web design and print design. Our services helps brands to communicate with their audience effectively.