Role Of A Graphic Designer

By Author: Harris Symonds
Total Articles: 121
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Whenever the term graphic designer comes across, one is bound to imagine about the kind of job it may be. It is a common question among people that 'what does a graphic designer do?' The question, whether he is into advertising or computer graphics, leaves people in the world of confusion.

A graphic is a pictorial representation of an object or event. Designing means formulating a specific plan with an intended purpose and effect. Thus, we can conclude that a graphic designer is one who prepares specific pictorial illustrations to meet an intended purpose or effect. They find the most effective way to get messages across in print, electronic and film media, using a variety of methods such as color, type, illustration, photography animation, and various prints and layout techniques. Graphic designers develop the overall layout and production of designs of magazines, newspapers, journals, corporate report and other publications. In the simplest possible terms, a graphic designer creates images for a defined purpose.

They also create promotional displays, packaging, and marketing catalogues for commodities and services, ...
... design unique logos for products and business, and develop sign and signage system called environmental graphics New York for business and government. An increasing number of graphic designers also develop material for internet, web pages, interactive media, and multimedia projects. Graphic designers may also produce the credits that may appear before and after television programs and movies.

A graphic designer's primary responsibility is to communicate a client's message visually, understanding the demographics' receptiveness, and bridging the gap between the two by creating imagery that fits both the criterions.

Graphic designers use specialized computer software packages to help them create layout and design elements, and to program animated graphics. Designers who run their own business also devote to developing new business contacts, choosing equipments and performing administrative tasks such as reviewing catalogue and ordering samples.

Graphic designers are not print producers, nor are they writers of a computer's code. They do, however, need to have the understanding of both; much like an architect who is not a builder, yet, must understand how the construction process works. Both the architects and the graphic designers prepare precise plans for something to be formed.

In addition to working with coders and printers, graphic designers also commonly work with writers, editors, photographers and project managers. Competition is tough in the field of graphic designing. An excellent portfolio is a necessity in the field, as it would be the first hiring requirement.

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