Creative Ad Marketing Is The New Phenomenon Adopted

By Author: Rahul Roy
Total Articles: 3
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If one were to look at the current model of the creative advertising agency in India today, there has been a significant shift in the workings of the agency as compared to the last few years. With the advent of digital, and new advertisement interfaces like the mobile and tablet, it is time to take a good look at the work done by our creative fraternity and what additional parameters they require in the ecosystem.

No longer is it just necessary that bigger agencies have the largest clients - it is now the smaller agencies that are winning accolades for path-breaking work done by them and consequently they are winning new clients.
Ad marketing is the new phenomenon adopted by these agencies, not only are these start-up agencies, but also have a great marketing quotient to promote themselves, which enable them to sell their own and their clients’ image in a smart way. A creative person is no more just restricted to creative work, but is marketing savvy as well. No longer is a creative person one with long hair and grubby clothes, but one who knows how to use marketing tools to enhance his work and market it to ...
... the world, both globally and in India.

Creative agencies are the prime focus of media industry news today, they make for a big chunk of the news, this has been further enhanced with the new mergers and acquisitions that are happening within this fraternity . Despite the dismal performance at Cannes this year, creative agencies still maintain the optimistic outlook for next year. Creative experts advise on being original and thinking out of the box rather than sticking to the beaten route. Every creative agency has its ears to the ground and is betting big on new talent and new ideas to carry the baton forward.

Author Bio :
For the past 3 years I have been writing informative and high quality articles on topic such as Creative Advertising Agency, Media Industry News and Ad Marketing.