5 Great Link Building Ideas To Add To Your 2013 Digital Marketing Strategy

By Author: avax seo
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With the introduction of Google’s Panda and Penguin in 2012 and numerous other digital media strategies, link building changed forever. Link building is the idea that today’s organizations are responsible for finding more organic ways to create interest in their product and connect with consumers. Ideally, if your content is great, it will be shared and a point of contact will result. Here are five great link building ideas to add to your 2013 digital marketing strategy.

Create linkable (and likeable) content

One of the best ways to generate traffic to your website is to create great content that people will be inclined to share. If you’ve been following us, you remember the benefits of blogging for business. Having already loyal followers give you free advertising via their Facebook walls, Twitter feeds and Check-in Apps is another invaluable benefit of creating great content. Blogs, videos and infographics are all great content that is likely to be shared.

• Blog - Your blog should be cross over to social media sites. Include social media icons so readers can share your blog with their contacts. ...
... Create repeat returns by offering a call to action to draw customers back to your website.
• Video - Creating your own video is another great way to build a base. Creating and posting videos does not have to be a huge production, and with a little time and effort, your video could acquire millions of hits on sites like YouTube or Vimeo. Again, don’t forego the opportunity to reach multiple target audiences - share links to your video on social media platforms. In case you missed it, here is a more in depth look at getting started on video content.
• Infographics – Consumers are crunched for time and often time need a clean bite chocked full of information. The solution? An infographic. Creating industry related charts, graphs or infographics is a sure fire way to convey important information in a quick and easily digestible way. People love to see stats presented in a unique format and if you invest the time and talent to create your own infographics, the ROI will speak for itself.

Get listed on credible directories
Ensure you organization is listed on key online directories and review sites. Sites like Yelp, HotFrog, Manta, Yellowbot, Kudzu, Digg, Local.com, and Angie’s List will all provide citations and links. Often patrons start a profile for a business, patrol these sites to monitor chatter, respond to reviews and update profile information.

Sponsor a contest
It’s no secret that people love prizes and giveaways. Sponsoring a contest is a great way to new buyers into the fold. Put out a press release about your contest, post it on social media and encourage more points of connection by offering incentives like double entries for shares and tweets.

Join local business groups
Joining local business groups like the Better Business Bureau or your local Chamber of Commerce may require some initial investment, but you will see ROI as these well-respected authorities provide respected advertisement and enhance credibility.

Get involved in your community
Sponsor a local youth organization that aligns with your area or can provide targeted advertisement at community events. Sponsorships are proven to promote goodwill, and boost brand awareness. A strategic community sponsorship or volunteerism effort should include a measurable ROI plan and team.

A surefire way to organically attract new connections and energize loyal base groups is to implement these strategies into your digital marketing strategy for 2013. While not all of them may suit the needs of your organization, remember the more an organization brushes aside the importance of digitally connecting with consumers, the more time the competition has to capitalize on the missed opportunity to start the conversation and listen closely. If you want more information about link building or any of your digital marketing needs in Atlanta, Contact Us for advice.

Source: http://avaxusa.com/5-great-link-building-ideas-to-add-to-your-2013-digital-marketing-strategy/

Avax consulting is one of the best I.T. consulting company which provides you best services like digital marketing in atlanta, web marketing, online marketing, and search marketing etc. For more info - http://avaxusa.com