Mistakes You Need To Avoid While Creating Corporate Logo Design

By Author: Dheeaj Prakash
Total Articles: 70
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Your corporate logo is what represents your company to the world. A logo is what links your branding from website to business card to product. Creating something that is representative of your company, as well as memorable. However, many first-time businesses design logos are ineffective. Here are a few things to avoid when creating a logo for your company.

Relying on Colors
The color that represents your company is important, true, but your logo needs to be effective in black and white as well as color. Don’t rely on the colors in your design to make your logo pop.

Inferior File Formats
Logos should always be vector images, created in a program like Adobe Illustrator. These files are able to be resized without loss of quality. Bitmap files that need to be rasterized make a poor choice for a logo because quality can be lost when the file is re-sized.

Hiring an Amateur
Professional companies need professional logos. Hiring an amateur could lead to an amateur logo. Since your logo is what you use to represent yourself to the world, you want to make sure you are always putting your best ...
... face forward.

Too much detail
Logos should be simple enough that all of their details are visible at any magnification. Adding too much detail can make a logo that looks exciting close up borrowing from further away.

Cliches
Logo design can become cliche, especially when following the current trends. Keep your logo timeless so that you don’t begin to look dated. Also avoid cliches like the generic corporate swoosh.

Too many fonts or not the right font
Logos with too many fonts are annoying to read and look amateurish. Design a logo that has, at most, two complementing fonts for the best effect. Also be sure to choose the right font for the design. The font chosen is what will represent the company until re branding: make sure it’s the image you wish to project.

Know thyself
It’s important to know who you are doing business for when designing a logo. You want to create something that speaks to the clients you are targeting. Don’t choose something too old looking if you’re trying to get a hip crowd through your doors. Likewise, don’t design a logo that is youthful and fun if you’re trying to get more experienced professionals to take notice.

Not communicative
Your logo needs to communicate who you are and what you do to your customer base. If your logo is boring or plain, or it doesn’t represent your company it won’t be an effective tool to sell yourself with.

These are just a few of the pitfalls of logo design. It’s important to remember who you are designing for, and what your logo will look like at a variety of magnifications, before making any final decisions. Always use good business judgement and don’t let yourself be swayed by something that is pretty if there are better options available.

Ideazinc is a full service creative design agency based in New Delhi that offers top notch services of corporate logo design, web design and print design. Our services helps brands to communicate with their audience effectively.