On Opting For The Right Channel Of Communication!

By Author: Worldwide Advertising
Total Articles: 120
Comment this article

Advertising is a marketing activity that target maximum attention from potential buyers so that they become interested in the brand and are encouraged to adopt or buy it. Advertising mediums play an important role while disseminating the brand message among target groups. A strong advertising medium can influence the buying behaviour of customers encouraging them to buy or adopt the advertised product or service. Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising and Online Advertising are some means of promoting brands or businesses among target groups.

The relevance of each advertising medium however varies according to the nature of the product and its promotional objectives. For example, for FMCG products television advertising is the right means for creating a strong impact among potential customers. Radio Advertising could be a strong means to promote brands that target a huge target group. Radio Advertising is an inexpensive means of promotion and hence an ideal tool for those small business owners. For local ads, print ...
... advertising is an ideal medium since it can reach every doorstep without fail.

Outdoor advertising is yet another effective means of reaching out to customers through an out of home channel of communication such as billboard, wall poster or painting, kiosk, hoarding etc. Considering the growth rate of outdoor advertising domain, most of the brand owners these days prefer to choose this medium of advertising. Outdoor Advertising has various assets such as long term presence of brand message, compelling viewership, bright and attractive advertisement display, great deal of innovation etc.

Choosing the right medium of advertising could sometimes be confusing for a brand advertiser. One can take valuable suggestions from media experts who can discuss and analyse the advantages and drawbacks of each medium of advertising. The objective of the promotion should however be the main criterion while choosing the tool or vehicle of brand communication.