Search Engine Optimization India: Delivering Customer Experience

By Author: wildnet technologies
Total Articles: 110
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Cheating the system may work for a short time in hurling your website to the top of the search engine results page. But as technology and the algorithm used by search engines become more sophisticated, you can expect your site falling to the wayside in favour of other e-commerce sites with a more solid foundation. As any specialist in SEO India will tell you, it’s no longer about being the first to pounce or using ‘black hat’ techniques (backdoor SEO tools that aims to game the system), but rather who can deliver the best customer experience which drives traffic to your site and ultimately, boost conversion.
Conversion rate optimisation
The problem is the conversion rate has been on a downward spiral over the last four years. Only about 2 in 10 companies surveyed with businesses online claimed that they were happy with their conversation rate. There are several reasons for this. First is the ill-preparedness of the companies to adapt to the changing technology. Second is the dogged persistence of some companies to avoid employing search engine optimization in India ...
... because they see it as an expense rather than investment. Third, their website is ill-equipped to handle multiple-platforms, particularly with the rise of smart phones usage all over the world.
Customer experience
And because cheating the system and looking for the fastest way to the top don’t work, what is there left for you to do? It’s interesting that the more sophisticated the technology has become, the more it forces companies to go back to the basics. Understanding that these are just tools to reach out to the target audience but the onus is still to the company to manufacture quality product, provide superior service and deliver customer service. The practitioner of search engine optimization India can help connect you with the right audience; the rest however is up to you.
Evolution
Consider the early beginnings of search engine optimisation in India when it was all about keyword density or buying links in order for Google—still considered the most dominant search engine around—to sit up and take notice. Now, try stuffing your blog and website text content with keywords and you will find yourself flagged. As search engines reward you for churning informative articles and relevant content, so will customers reward you with their loyalty if you give them what they need in the manner that they want.