New E-commerce Features That Add To User Experience

By Author: Rajneesh Kumar
Total Articles: 71
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Ecommerce is a reality that no business can escape from. While most of the businesses are making peace with catering customers online, only some are doing it from heart and introducing additions to enhance user experience. The biggies of the ecommerce world continuously evolve their platforms with the help of design and development experts to enhance shopping appeal of the platform. Here are some of the new features that are adding to the user experience of ecommerce platforms;

Smart shopping carts

To keep the shopper engrossed in examining other items, it is important that the cart doesn't lead him directly to the checkout. Smart shopping carts automatically add the selected item to the cart, informs the shopper about it & shows the bill without interrupting the shopper while he is going through other items. There are various apparel brands who do this perfectly. More useful functionality like highlighting 'what other customers brought' can be added to further elevate the experience of the user.

Inline field validation & assistance

How many times have you abandoned a purchase because the ...
... validation form refused to fill up and continuously showed undetectable errors? We have all gone through it some time in the past. Inline field validation & filling assistance in checkout forms makes sure that customers are able to detect errors and correct them as they fill the form. Contact number, zip code and email addresses can be easily validated to ensure that correct address is rendered. An experienced best web development company can evolve such shopping cart functionality with ease.

Smart search boxes

People visit an ecommerce website to find something and in case the main navigation bar doesn't suggest where it could be, then, search box is the obvious savior. However, writing the whole thing and pressing enter to scour through the long list is just mind boggling. The task is even more demanding if one is not completely sure about the name. Smart search boxes come for the rescue of such customers by suggesting similar terms and search phrases. Google has made related suggests trendy and people expect the same from ecommerce search boxes. Website owners with outdated search boxes hire website development company to get upgrades to smarter ones.

Real time inventory tracking

Coming across the out-of-stock sign after finally deciding on a t-shirt is the most frustrating thing while shopping online. People like it when they are kept updated about the inventory status on a website. There are numerous websites that do it perfectly by informing customers about available, sold and left items. Some ecommerce websites also inform visitors about the time a particular item will be back in stock. With the help of best web designers & developers, this can be accomplished easily on product page.

Video demos are also proving beneficial for ecommerce websites to educate customers about product features. So, there are plenty of features through which websites are making sure that customer finish transactions, complete sign up forms and are kept well informed.

Web developers and user experience experts are evolving new ways to make online shopping a much better experience. And the best thing is that it is a win-win arrangement for customers as well as website owners, says FATbit Technologies.