Step By Step Capture Page Copywritting Instructions

By Author: Will Moore
Total Articles: 69
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As you know your layout can be the best looking but if your content (sometimes
called ad-copy or copy writing) isn't up to par then you have wasted your time
getting your market to your website because they will soon click
away after reading the garbage on your page.

Remember, you have up to 3 seconds to attract the

attention of a visitor to your website. I wanted to give you a few
tips and examples that will keep your readers engaged in your dialog.

You want to write like your having a conversation with the reader. You do not
want them to feel like they are reading from an encyclopedia:

Introduce yourself. Talk about how you got
into the business your marketing and what makes you authority in
the field (how long have you been in the field). This give the reader
a human connection with someone they can't see. You can split test
using capture pages with pictures and capture pages without pictures
you can also test the types of pictures (professional or laid back).
Transition into the emotion ...
... behind why you had
to come up with a product or service.

People will buy or signup to something based on emotion. Emotion
can cover a wide range of feeling's such as:

Desire
Greed
Envy
Love
Frustration
Anger
Sadness

Example:; "After working a dead
end job for 21 years I was laid off. With a dwindling savings account,
3 kids, 1 on the way I had no other sources of income. I had no choice
but to...".

Many people can relate to a story and since people love stories
you will have them hooked there by overcoming the ";3 second
attract their attention rule";. I ENCOURAGE YOU TO BE HONEST; DON'T MAKE
UP A STORY. There are plenty of people that start an online business for the same
reasons as you, so don't think you have to have a tear jerker to get results.
Logic: After you get the reader emotionally
charged up you must bring them back down to the reality of why signing
up or purchasing your product is the right decision to make.
If you fail this step you won't receive any purchases or
signups. You have to explain the logic behind why your
product out performs your competition.

Bullet points
Facts & figures
Guarantees
Comparisons
Testimonials

When your justifying why your product is the best
it is better to use analogies rather than simply stating the fact.

Example: Instead of Gieco saying their

product is ";simple and easy to use"; they say "its so
easy a Cave Man could do it!"
Make it worth their while... Being an Online
Entrepreneur you have an advantage over most big businesses. You can
give more free bonuses to entice your market. Now lets be clear, your
free bonus has to be something worthwhile. If word gets out that your
giving away junk your purchases and signups will drop off before they
start. MAKE SURE YOUR GIVEAWAY IS A QUALITY PRODUCT RELEVANT TO YOUR
MARKET.
You have to stress urgency.

Limited offer.
2 copies left.
Trial period ends...
The price goes up to ___ after...

DELIVER ON YOUR PROMISES FROM #3. Your in business
for longevity, There is no better Marketing than "word of mouth".
If you make promises and deliver it will get around that your product,
service and support is high quality and you will start to see a steadier
flow of traffic to your website. On the flip side, if you make promises
you can't keep then... well, you know.

Its not difficult to draft a Capture Page. I like to
type mine in a program called NoteTab and then transfer it to my capture
page, then start formating it (colors, font size, quotes, Johnson boxes,
etc), then replace certain words with KEYWORDS obtained from GOOGLE'S
KEYWORD SEARCH TOOL that are relevant to my market. Then I add my Meta
TAGS, Title, description, etc.

Then I put my autoresponder signup box on the page, PROOF READ IT!, publish
it to the web read it and sign up myself to test the autoresponder. Then I like to use Google PPC to get
quick traffic to the page to see if my content is what it should be.

You may have to let someone else read it (I do this also).
I suggest you ask one of your smartest friends or family members to read the page.
They should be able to tell what your intentions and message are; If not
ask them where on the page did they lost interest or the message, then correct and repeat.
You may want to switch proof readers just to get a fresh pair of eyes on it.

Once you've done it a few times you will be able to pump
out Capture page content with little to no effort. If you can write an
enticing capture page your online profits will only be limited to how many
websites and products in different markets you can effectively
service and support.
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