Getting The Best Press Release Distribution By Writing A Solid Press Release!

By Author: Michael Luciano
Total Articles: 24
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Even in this era of social media, the effectiveness of press release shall not be ignored. In cases you are going to announce a brand new product, a new hire or even a new location, it's definitely a good idea to spread the word around to your colleagues in the press and media. But it's quite obvious that a badly written press release is no good for distribution and is just as worthy as the paper it gets printed on, nothing!

Mentioned here are some suggestions for writing the press release to make sure that it gets the best press release distribution possible.

Choose a really newsworthy topic:

Selecting a topic for the press release is entirely different from selecting one for your website's blog, for example. Because this is really what impacts your decision of topic, and almost everything about the press release, it is the one that you should focus on. There exist lots of events that are considered "newsworthy" and eligible for a press release, such as:

Offering a new deal/product
Shifting to a new location
Hiring of a new executive
A new joint venture, merger and/or partnership
...
... Signing some high-profile client

Make the content skimable:

It's important to make the content easier to read, regardless of whatever you are writing. It is known fact that no one wants to spend a lot of time going through a long piece of content. Keeping that in mind, you must ensure that the press release is quite easy to read fairly quickly. Just keep the paragraphs down to a couple of sentences, and also make it a note of sticking to only a single point for a paragraph.

Go with the concept of "inverted pyramid":

Maintaining the point of "getting the point across quickly," it is important that you understand and follow the concept of "inverted pyramid," which is a simple formatting rule suggesting to first put forward the most important point and then keep going forward to the point of least importance. This means keeping the content short and sweet, as well as to the point. It's a nice idea to include a short "About us" information for your business, at the end of the press release.

Make use of images or video, if possible:

Another way of making the press release look presentable could be using images and video in the content. Include something that's totally relevant as well as original. Suppose, in case you have signed a new client, you may include the handshake pictures in the content. Or in case you are providing some new service, you may create a small video advertisement and throw it in the press release.

Utilize a distribution service:

Considering that you're done writing your press release; the next step is to spread it out to the world. But the issue is that it may be a bit challenging in case you are unaware about what you are going to do if you currently don't possess contacts in media. Fortunately, there exist many distributors for the very purpose of taking your press release, getting it into the right hands and making it the best press release distribution for your company.

The author of this article is currently associated with Link Popularity Inc. They offer services for Link Building and Article Writing India.