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Promotion And Communication Via Clothing
In the world of today clothes are no longer just something worn to help cover one’s body. Clothes can now be used as a form of advertisement. This is done via promotional apparel which allows people and companies to use t-shirts and other clothes in order to convey a certain message or to promote themselves.
Since the whole point of advertisements is to make others aware of these clothes can be used as a very effective tool. This form of promotion is also very cheap and more people are made aware of a cause, person(s) or event because of clothes used to advertise these.
Often when football matches, cricket matches or other such matches are carried out at an international level, people belonging to different countries wear shirts and clothes with the flag of their country printed on these. When parades are carried out on Independence Day (in any country) soldiers and those watching these parades can be seen wearing such clothes too. This helps create a sense of unity and togetherness.
Where sports with “leagues” are concerned, many people can be seen wearing clothes with the logos/insignias of their ...
... favorite teams printed on these clothes. This helps them communicate with their favorite teams as their teams are made aware of the fact that many people support them and this gives them a confidence boost when they see the confidence placed in them by others.
Where certain diseases are concerned people are made aware of these via promotional apparel too. Often people can be seen wearing clothes to show their support to people who suffer from AIDS, cancer or other such diseases. In addition to this, such clothes also create awareness about the existence of such problems on a large scale. Many people are made aware of these diseases internationally, too.
Clothes can also be used in order to show one’s stance for or against a certain cause. When people protest against war, many of them, involved in protest, can be seen wearing shirts with the sign of peace on them. Similarly when they want to show their sentiments against terrorism, they wear clothes which show their distaste and anti-terrorism sentiments.
This form of protest can be seen by many others around the world and they are made aware of what is happening around the world. This is another example of how people can communicate with each other via promotional apparel and make their cause and sentiments known to others around the world.
As can be seen, clothes can be used in many ways and since everyone wears clothes around the world, what we wear can be used in more than one way. It can be used as a way to communicate our support to our favorite teams or to show our love for a specific person. What we wear can also be used to show others that certain diseases exist. That is the power of clothes when it comes to using these to advertise something or
someone.
Develop brand recognition with the widest range of Promo trade show apparel, embroidered shirts, custom promotional logo shirt, promo trade show products and many other imprinted items at Intimepromos.com.
Tony Masood
Intimepromos.com
111 Deerwood Road, Suite 200, San Ramon, CA 94583-4409
Email:tony@intimepromos.com
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