Lead Generation Through Email Marketing

By Author: Mr. Paavan Solanki
Total Articles: 2
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Advance advice
It is of prime importance to take precautions that ‘spam' should not be tagged to Email.

More than 100 ways are there to elevate the impact of subject matter, keeping in mind the ever lasting relationship with your clients.

Spam Emails, what are they? If you click on your spam folder, they pop up that excessive punctuation, too many jargons, and too many dollar signs have messed up text. Thus, you can point out a lot from the good spams, and a hidden reason for the spam to keep goingis the money making process, therefore not just bulk, they need to copy write.

Your email subject has to be reliable and down to earth to make it centre of attraction. The best way to create impact is to keep the same heading every time. This ushers your email set apart from others in inbox. Let us take newsletter heading. It need not be vague such that email client just click on to delete without referring it.

A chord may strike in your mind, no need for attractive heading as my email address is already displayed. But when you send from ‘xyz Newsletter' your emails, many more people on ...
... the web are not the proud owner of special email account for your newsletter. For instance, I send personalised emails to get back the reply from people. We know that email software only shows address and not the name, but the recipient only looks for the interesting subject. If losing faith then I only advice you to just try the trick.

The maximum Line Lengths of Email Subject
The consecutive question, which will always ponder in your mind, How long should my email subject line be? and the most desirable answer which I always deliver is Long enough but not too long.

Keeping line length below 50 characters (including punctuation and spaces) is more preferable even though your software allows maximum length. The reason is to get your clients' attention. I feel personally to still lower the line length to 20 to 30 characters as they have been hit in my testing and moreover 30-40 characters are the best proven.

The most important thing is to express your points clearly whatever number of characters you use, may be a little more. Make it clear to your mind that ever lasting relationship is important. Hence, the essence should be made clear by your emails.

An effective subject line
What's going in your mind when you skim through your inbox? Visualize your own behaviour based on this.

Want to get your message enthusiastically opened, which blinks the recipient's eyes with popping up heart. Then follow this: the five most important ‘I's
Importance - your work related or online payments, then you are going to click on ‘open'.
Intrigue - The curiosity created in punch line, trickles your fingers to open it instantly.
Interest - We are always anxious about our interested topics, so sometimes all you have to communicate is the topic.
Involvement - Strike the right emotional chord. Appeal to passion, greed, narcissism or any other emotional hot button.
Investment - Carve such a line around a particular subject. A subject in which the recipients are personally or financially invested in something.

Ways to put these points into practice
News - Great news! Inform them that there is something new or what exciting thing is going to happen
Tips - Always try to provide solutions to How to questions. This inspires recipients to open emails
Offer - ‘An offer' will excite them to instantly click open
Question - An interesting question or a puzzle to which they ponder upon or can easily find the answer

You can even make a combination of curiosity and question. Have a look How a college girl earns a fortune of $1,000 in just few hours? It's a question, a how-to, and it is news.

The vital Factor in Email Subject Effectiveness
Mostly people forget email subject even though it is attractively written because it lacks the appealing theme to the receivers. The success factor is how creatively you have targeted your audience.

Well! Sometimes you can ratchet up performance by just naming your target audience. Developers, an interesting fact for you for example.

Target audience by striking on their chords of current interests, needs and challenges and your emails will get opened.

It's a theme to know your market well.
This article is written by Mr. Paavan Solanki, SEO Entrepreneur and Trainer in India. Third Generation Resources its leading Software Development and Internet Marketing Company in India has developed Email Marketing Software and also offers Targeted Email Branding and Email List Selling Services.