Why Is Web Maintenance Such A Big Deal?

By Author: Andrew Holoubek
Total Articles: 1
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You spent a ton of time and money setting your website up and getting it exactly the way you want it.

So, why do you need to worry about finding someone to take care of your web maintenance? Does the maintenance part really matter?

Yes!

Here's why:

1. The search engines love fresh websites

The days of being able to create a static website and expecting it to rank well with Google are over. Now, if you want to find yourself at the top of the search results, you've got to update your website, and you've got to do it on a regular basis.

Don't have time to do that?

That's where professional website maintenance services come in!

These companies specialize in taking your raw information -- like a new blog post or an idea for a new sales page -- and making it happen. And, because they're fluent in "tech-speak", they can get everything uploaded without asking you a ton of questions. That way, you can take care of all your other responsibilities and know that your website is going to be just as fresh as the search engines want it to be.

2. Your human visitors expect ...
... new features

As much as you want to impress the search engines, you can't forget about your human visitors! If you want to encourage people to make visiting your website a part of their regular routines, you've got to keep things fresh and new. In today's fast-paced world, people get tired of seeing the same old thing over and over again.

Instead of trying to figure out how to add that cool new feature yourself, you can simply turn to your web maintenance team. You can tell them what you're looking for and have them figure out how to do it. Or, you can give them free reign to pitch ideas that mesh with your brand. Either way, your human visitors will be in for a treat!

3. You may never realize there's a problem otherwise

This is usually available as an extra cost service.

Be honest -- how often do you go on your OWN website? If there was a problem, how long would it take you to discover it? How embarrassed would you be if a customer had to tell you about it? Even worse, how many sales would you have to miss out on before you found out about it?

But if you had a great web maintenance team, that would never happen! That's because it's their job to monitor your site for problems. If something pops up, they can fix it, before it turns into a major disaster.

Andrew Holoubek is Chief Marketing Officer (CMO) of a web maintenance and website management, design, and marketing firm. He has written five business books and has been a business consultant to large and small companies; you may contact him for website maintenance services.