Which Factors Affect The Design And Performance Of An App?

By Author: Yancy Marry
Total Articles: 185
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Design is the window through which an app development company, an app store, or an individual developer presents its mobile applications to the world. Design is one of the most important factors deciding the performance of an app in the mobile market. In an increasingly competitive mobile environment, where new apps are released in the market almost everyday, it is important for a developer to pay acute attention to details such as app design. A unique design plays a decisive & positive role in app sales. Well designed apps not only ensure higher revenue generation for app developers, but also increased mobility of business for enterprises that deploy them. Listed below are few factors which affect app design and hence the performance of the app:

1. Know Your Goals – Each app is built for a different purpose. While some work towards generating information, others create brand recognition or may be used only for the purpose of entertainment. It is very important to identify the goal an app will serve in order to provide it with a proper design.

2. Usability of the App – The design of an app should be such ...
... as will allow easy usage by the target audience. It is important for an app developer to remember that app designs need not be revolutionary; they just have to be clear & understandable to the common user.

3. Flawless App Copy – Though this factor is often not taken into consideration, it is important to make every app copy short, interesting, and friendly. These characteristics ultimately lead to the app being declared error free or flawless.

4. Simple Navigational Structure – A clear & simple navigational structure ensures the fact that the common user will use your app and not discard it for adopting your competitors. Easy navigation ensures that a user will locate what he/she is searching for in a short span of time. This will not only ensure popularity of the app from increased downloads & installation, but also extend the user base of the app.

5. Loading Time of an App – An app developer must make sure that an app takes minimum loading time to be installed in a mobile device. If users have to wait for a long period of time for an app to load on his/her mobile device, it may make the app unpopular. Usage of flash & such other elements in app design may slow down the loading process of an app.

6. App Layout – It is advisable to avoid too much text & small print on the first page of a mobile app. An app must be balanced; the correct amount of elements must be incorporated so that the app appears organized. Developers must make sure to include headers and indentation on the layout.

7. Cross Platform Compatibility – The need of the day is to create a mobile app that can be run effectively across all major OS platforms. Varied mobile devices & operating systems are used within the same enterprise; cross platform compatibility in an app design ensures that the application will be deployed in all types of enterprises or industries.

The above listed are definitely not an exhaustive list of factors to be remembered during designing a mobile app. They however will contribute towards the development of mobile apps that will function properly and fulfill the expectations of the end users.

Copper Mobile is one of the prominent names amongst mobile app development Palo Alto. The firm has team of experienced mobile app developers and iPhone app developers in Austin , it offers mobility consulting to enterprises.