Google Analytics - History And Limitations

By Author: eddyjas roy
Total Articles: 5
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It is the service offered by users towards website owner that tells detail about website visitors. It is freely available and premium is also freely available. It tells about visitor's history from every kind of referral system they are using such as search engines, pay per click network, e-mail marketing and digital networks which are using PDF systems.
This is mainly responsible to grow web-analytic through online marketing from these services site owner knows how many people are using their services.

HISTORY:-
Google developed its services from the urchin Software Corporation from April 2005. Preferring this software new thing is come towards Google engineers so they termed them as Google Analytic in 2006. Previously Google sells these services by name of Urchin Web-Analytic Software by using highly recommended value added resellers by providing a unique lottery type invitation code to its users.

Asynchronous tracking Code - that is very sensitive and accurate to track even very short activities of user on the website. Talking to previous version its performance is very poor because of ...
... the delayed page loading algorithm that is placed before the body closed HTML tag, but no changes are made and the tracking code is placed between - .. - tags to run parallel with page load to provide the shortest information on that site.

Now the latest Google Analytic equipped with many feature including - new interface design, multiple dashboard, custom reports, real time analytic and goal flowchart.

Special Features: -
Though Edwards it has which find online review of the code including page landing quality and goals. Store data about user in the dashboard type data. Owner and SEO find particular page performance with many techniques which are provided by Google such as - Visitor visit page what are their location their IP, how much time they stayed at page how they move from one page to another - using the Funnel Visualization technique. Customer visitor segmentation also adds a unique feature to this.
Inbuilt to provide e-commerce track sales performance and activity by showing revenue, transaction through the database it has provided in the GA.

Technology It used:-
GATC is a snippet of JavaScript code that is put into every web page of site by the website owner or SEO. If client browse any page of that site and if JavaScript is enabled in the user's browser, then GATC run and collect information about visitor on that site that is stored on the data collection server.
GATC is typically 18kb file known as "ga.js" that is loaded from Google web server if browser enabled cashing. If user want to visit that same site again, then it is not necessary to load same "ga.js" file again because it already stored that file for that website and there are lots of website which having "ga.js" file that is uploaded by SEO or the site owner at website preparation.
In addition to GATC it sends all information to Google web server about site because at user browse cookies are enabled so we get accurate information about - time-stamp, referrer, keywords, banner and many things.

Limitations:-
It applies to the mobile websites because mobile sites are come under special GA for mobiles. Sever side tracking code is specially generated code for mobile sites having language - PHP, JavaScript, Perl for their server side languages used to make code for mobiles.
Some programs such as Ad block, No script will block GATC, that effects GA performance by unable to provide some of its user details to the website owner.

Apart from it privacy network such as TOR will hide actual location about user and provide inaccurate geographical location of user that leads to get some missing information to GA.
One of the drop down to results of GA when users unable JavaScript to browser along with deleting or blocking GA cookies.
These limitations effect GA performance so many websites provide small steps such as in their privacy policy not to delete cookies and disable JavaScript from their browser.

Google analytic provide to use of sampling in their report generation. It reduces load at server along with to provide quick response for any query due to managing 5000,000 randomly sampled visits.
GA know about user by storing all information into its small database called web beacon, which is a tiny object embedded into the user web page without knowledge about the user telling to web server that user visited that page or not.

Performance: -
It is one of the most important element of anything and there are several online discussions going about this issue and one can know more about it by participating and putting their thoughts. For more information about how this feature is important - SEO Perth