Gearing Up For The Holidays With Floral Refrigerators

By Author: Mary Hawley
Total Articles: 8
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More than any other holiday, the Christmas/Hanukkah holiday season accounts for more flower sales than any other time of year. It's a simple fact: people buy a lot of flowers during November and December. They buy them for spouses, parents, grandparents, significant others and friends, but more than any other group, people buy flowers during the holidays for themselves.


Because the decision to purchase flowers during the holidays can be influenced by point-of-purchase displays and are often a spur of the moment decision, floral refrigerators make an excellent business investment. Furthermore, a majority of flowers purchased during Christmas and Hanukkah are for the home, whether displays for decoration or as dining table centerpieces. When your customers see the bright flowers and beautifully arranged centerpieces or bouquets, they will often make a purchase to take home or take to another person's holiday party as a gift. With flower refrigerators, you are selling the image of a lifestyle where every home is beautiful and fresh-cut flowers beautify every open table.


Of course, the ...
... Christmas/Hanukkah holidays come but once per year, but there are other big flower sales days. Mother's Day and Valentine's day are big flower days, but there are fairly consistent flower sales during every week of the year regardless of special occasions. People still have birthdays and anniversaries. People still want fresh flowers on display in their home, and people will still decide to buy flowers on a whim because flowers make people feel good.


Floral refrigerators can even attract customers into your store. If people can see your flower refrigerators from outside the store, customers will come in to purchase something, or once people know you have fresh flowers, they will stop in for that very reason. It's a good idea to have a variety of prearranged bouquets at different price points to ensure lots of sales.


Keep in mind that flower refrigerators are brightly lit in a way that make the vibrant colors of the flowers on display really stand out so they're sure to attract attention and show your flowers off to their best advantage, and that makes them ideal for locations with a lot of traffic like quick shops, supermarkets, hospitals or any place where flowers might be sold.


It's also valuable to note that floral refrigerators come in a variety of sizes. If you have only a small space you can assign to flower sales, there's a flower refrigerator that's a perfect for that space, even if it's just a countertop. Flower refrigerators can be custom built too so owners can utilize any space they have available.


There's no need to worry about temperature control. Flower refrigerators are set to run at an ideal 38-42°F with an optimal humidity of 80-90% so you can concentrate on other duties instead of continually fussing over the equipment. All you need to do is fill a floral refrigerator with flowers and let them sell themselves.

Mary Hawley is a freelance writer for Powers Equipment, industry leaders in Glass beverage refrigerator and Flower refrigerators. Visit the Powers Equipment website for more information.