Reasons Why Location Based Mobile Apps Are So Popular

By Author: Yancy Marry
Total Articles: 185
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The purpose of a mobile device has transcended that of just making calls & sending text messages. Today, the average mobile device customer uses his/her device to remain connected with a large social network to share details of everything ranging from shopping, eating, or travelling places. And in order to connect with business associates or acquaintances in order to let them know about the exact position where you are in while on the go, location based mobile apps have to be used. While there is a section of people who complain about lack of privacy if connected with location based mobile apps, the use of these tools is rising as their professional uses are gradually being realized. Listed below are some reasons as to why location based mobile apps are becoming increasingly popular:

1. Real Time Communication – All business owners can now maintain constant communication with their existing & potential customer base if everyone is connected through the location based mobile network. Programs such as coupon service, which is part of most location based mobile apps, allow organizations to send alerts in the form ...
... of emails or texts, making them aware of special discounts and in-store savings that may be on offer. Also, when the business owner is alerted about a potential customer just checking in to a particular location, he can promote or sell his products to the customer, thus establishing brand recognition in that location.

2. Consumers Sharing Experiences – It is with the help of location based networking apps that a consumer shares his experiences with different business houses with family, friends, or other professional contacts. This sharing of experiences opens up another network for the customer, through which he/she can establish connections with another business, which may be profitable for the customer in the long run. At the same time, sharing of customer experiences will lead to opening up of more profitable avenues for the existing business as it may be able to attract consumers from the professional or personal network of an existing customer.

3. Publicizing Business Locations – If a business house is an active participant in the location based network, it means that the name of the business, its address details, and products & services offered are listed in Google Places. This allows an extended customer base to search for the exact location of your business, and increases the possibility of people recommending your business to family members & friends.

4. Offering Customer Rewards – Since a business house is now aware of which customer is using location based apps to help in its promotional activities, it can choose to reward such customers in order to retain a loyal user base in today’s competitive market. Arranging contests specifically for customers who use location based apps will not only help establish their loyalty towards your brand, but also retain them while attracting several others from their circle. Discounts, recognition in social networks, and invitations to events are the best ways reward a customer who plays an important role in increasing the clientele of your business.

5. Monitoring Customer Comments – Since the customers are commenting on products & services using the location based apps, monitoring their comments is also possible for the businesses which are connected through the location based network. One look at the comments will give a business house an idea of what changes to introduce in its products & services in order to generate more customer attention.

By providing all the above facilities, location based mobile apps can help businesses generate mobility in profits.

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