The Growing Popularity Of Wide Format Printing

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Banners and outdoor signage have been an essential part of the marketing process for countless companies. It is one of the best ways to get the attention of customers as well as pitch for new buyers. In fact, since it’s advent in the late 1980s, this medium has come a long way from basic paper printing. Printed is now done on flexible substrates like canvas and plastic, offering more versatility and durability that simple paper printing.

Commonly known as wide format printing, specialized printers exist that carry out this job. This is because printing individual large sized banners along with customized cutting designscan be a tedious task. Not to mention, the gravity of correcting errors and materials waste. Furthermore, the amount of time and labor that goes into it is often not worth the output. With the help of automated flatbed printers, this job can be done in less than half the time, with twice the accuracy. For these reasons, wide format printingis one of the most popular methods for printing in the marketing ...
... space. Let’s take a closer look at a few of the reasons wide format printing is a great solution:

Versatility
Machines used for large sized flexo printing or signage have the ability to print directly onto a wide variety of materials. This can be done without having to print-then-mount or print on a transfer sheet, which is a common method for large 3D surfaces. Still more, the substrates these printers support are diverse and unique,including ceramic, metallic, glass, and other thick, heavy materials.

UV Printing
In large format printing ink must stand up to stringent requirements such as lasting power and uniformity. UV inks make this easy, and are especially useful in outdoor surfaces becausethey dry fromexposure to ultraviolet light. Thiseliminates the problemsofevaporation and penetrationthat are common with traditional inks.

Finishing Lines
When it comes to printing in large sizes, every dot and every line counts. Combined with an effective dieless cutting machine,perfect and consistent output is a virtual guarantee.

In this article, we’ve taken a look at three key features of wide-format printers that set them apart from legacy methods. However, many more and exciting benefits await.As the leading edge of printing continues to advance,more companies will be making the switch.