What Does A Digital Marketing Company Does

By Author: rico ho
Total Articles: 37
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A digital marketing company empowers lifestyle brands with digital consumer platforms. These platforms are fueled by strategy, social, mobile and ecommerce. The team of a digital marketing company happens to be comprised of doers in digital strategy, interactive marketing, UX, web design and ecommerce web development.Armed with over 20 years of combined experience in digital strategies & planning, a digital marketing company balances your business goals with customer needs to create engaging customer experiences and increase your bottom line. A digital marketing company approaches each client partnership like a new relationship. We listen, learn, plan, execute and adapt.

The web is its playground.Creating remarkable customer experiences for its customers through digital marketing and passion is its excellence.

Approach

The digital strategy process of a digital marketing company should be a proving ground for many great ideas, products, redesigns, platforms and innovations. If one is looking for a digital marketing partner or digital AOR that knows no boundaries, is relentless and has the experience to ...
... lead your project a digital marketing company should be contacted.

1. Strategy

Goals are unachievable if you do not have a plan that includes an integrated digital strategy, tactics and milestones. This Discovery phase will explore where you are, where you want to go and what needs to happen along the way.

The following tools enable a digital marketing company to determine the key milestones from their first meeting the customer to implementation.

Discovery

They would want to sit down and gain a clear understanding of its customers expectations, goals and assumptions. They all want to arrive at the end line together and it's best to huddle together and start a relationship based on collaboration.

Understanding that you are its current customers and ideal ones is next. From surveys to focus groups to infiltrating events, DO goes above and beyond to ensure that it understands who its communicating with at the end of the day. It gets to know them, profile them, understand their pain points, what moves them and then develop some personas.

With any new program, there's no silver bullet, but a journey. Using the data it has collected, it creates various journeys as in today's world, the customer has multiple touch points with its brand or business. And depending on their demographics, they also have different expectations of that customer experience.

Outside of the customers, there's the market and competition. The company analyzes both, builds out some nice matrices and sees where the opportunity lies.

Planning

Now that the work's all done, the digital marketing company take all the previous data and distill that into an actionable roadmap created by our great Engagement team.

Depending on the level of engagement, it may be developing wireframes for a website, specing out a mobile application, developing creative comps for a campaign, etc.

In most cases, with a longer engagement, it loves to develop Future Visions so that its customers can see what it imagines for its customers 5-10 years down the road, while it works with them to focus on the immediate solutions.

Once this round is complete, it would present and huddle together to refine and make the final product shine. (rhyme was unintentional)

Implementation

2. Implement & Iterate

Now that it's time to get building, a digital markrting company can play various roles during this phase. The companies creative and technical capabilities include technical specs, PRD's, wireframing, information architecure, usability analysis, UI design, e-commerce, content management systems, client-side development and social apps. On the digital marketing side, the companies campaigns include SEO, PPC, social media, email, PR, blogs, mobile and analytics.

Technology

Spec Requirements & PRDs'

Concept Design, Wireframing & Prototyping

User Interface Design (websites and mobile apps)

Web application development

QA & Testing

Launch

Digital Marketing

SEO

PPC

Social Media

Email marketing

Guerilla tactics

Mobile marketing - SMS, QR Codes

Media Buying

Contests & Sweepstakes using ContestCore

Content Development - video, infographics, audio, copywriting

Website Analytics Configuration - ecommerce, attribution modeling, multichannel, event tracking

3. Management & Optimization

The most important phase of any engagement is how the digital marketing company measures the effectiveness of designs, features and digital marketing campaigns. By setting KPI's the company enables the team to make smart business decisions about the direction of all current projects.It supports those efforts, provides analysis and makes its own recommendations. It considers this a partnership and it strives to provide great ROI.

Here are areas that may be highlighted in its status reports:

Website Metrics

Search Engine Rankings

Social Media Metrics & Engagement - influencer tracking

Feature Usage (usability) - event tracking

Navigation Paths

Funnel Analysis

Ecommerce Reporting

Monthly recommendations and strategic sessions

4. Support & Growth

Within every new digital marketing campaign, each new feature is like planting a seed. In order for that seed to grow, someone needs to watch and make sure it's nurtured. A digital marketing company believes that having a fresh set of eyes on its customers marketing campaigns and leaving the monthly management in the hands of the experts allows them to focus on the business levers that are in constant motion each day. This approach thrives in long term engagements where one can gain access to all of the resources at DO from strategists, ux, designers, engineers, marketers and producers.

To partner with its customers, it offers the following as a part of ongoing support:

Website Support & Maintenance

Feature Enhancements

Strategy Sessions

Digital Marketing Campaign Management

Conversion Optimization

Online Reputation Management & Tracking

Technology monitoring - applications, platforms

Creative - advertising and marketing campaigns
ItCombine is the degital marketing company which deals in Web Designg and Digital brand promotion with strong web development portfolio including e-commerce shopping cart systems.