Anti-counterfeit Pharma Solutions

By Author: Laser Sec
Total Articles: 48
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Pharma companies are highly affected by counterfeiting. Counterfeited drugs are extensively manufactured and sold in the market cheating customers in this practice. Factories manufacturing pharmaceutical goods are usually located in developing countries which makes them fall prey for several counterfeiting actives that basically outsource products at low cost therefore making the manufacturers incur huge loses.

It is very difficult for a company to tackle counterfeiting and unauthorized distribution without making the use of real-time anti-counterfeiting solutions.
Among the various solutions available for protection against counterfeiting, one is to use online solutions that can track the buying and selling going on in the market. Employing shrewd search agents can make monitoring of the market activities possible on a large scale. But these are time consuming, expensive and unsure practices.

To make sure that consumers only receive safe high quality products, brand owners can adopt other anti-counterfeiting solutions to protect their brand promise and positioning.
Anti-counterfeit Pharma solutions ...
... have are increasingly becoming complex by making use of layered protection. Even the most sophisticated anti-counterfeiting solutions are not 100% effective, hence making use of technologies in combination of other security characteristics can add security. For example a low standard visible to the customer anti-counterfeiting is used in conjunction with a high standard security element comprising a forensic or covert technology.

The more layers of security features that a manufacturer applies the more difficult it becomes for them to fall prey of pirating and counterfeiting.

Using holographic labels might not be possible on all pharma products since the surface in packaging these products are not flat always or have enough space to stick labels always. In that case manufacturers can also opt for “Specialised security ink” solutions, which contain covert security essentials to protect against counterfeiting and tamper evident packaging which makes the authentic products distinguished from duplicate ones.

Using these packaging & labeling solutions for pharma products make it difficult to be forged, thus, increasing the credibility of the product and maintaining the goodwill of the pharma ceutical companies. Also benefiting the customers, as medicines are something none would like to take a chance with.

Laser sec offers Anti-counterfeit Pharma solutions , Anti-counterfeit labels, Anti-counterfeit packaging to your product with different technologies.