Three Ways Music Artists Can Market Their Music

By Author: Vikram Kumar
Total Articles: 9424
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One of the most frustrating things that unsigned music acts deal with is finding ways in which to get their music heard and to improve album sales. Often times it takes many independent bands or solo artists a great deal of time just to raise enough money to get studio time to produce their first album. Once they have done this they generally don’t have enough money left on-hand in order to properly market their music in order to produce album sales.

All music artists would love to be able to produce a profit from their talent so that they can quit their day-to-day jobs and focus on their music completely. The good news is that a music artist of any type can do this if they are committed to self-marketing.

There are numerous marketing tactics that bands can undertake that are free to use that can assist them in building a following. The problem is that when many artists begin working with these marketing tactics they expect to produce large numbers of followers and to improve album sales immediately. However, most marketing strategies that music artists can take advantage of will take time to work. That ...
... is why you must go into the process of marketing your band with patience.

First off, any band that is worth their grain of salt music has a website in place. You will want to generate a professional looking website that features information about your music, features downloads of your music or streaming samples of your work, and that also contains photographs of all members within your group. If you have self-produced music videos you can also add these to your website. You can even advertise upcoming gigs that you may have lined up.

Don’t attempt to make such a website on your own. You will want to employ a professional to generate this website so that you can be certain that it looks professional. If you use “do it yourself” software your website will look amateurish in nature.

The next thing that you will want to focus on is social media. You must have an active Facebook and Twitter page. These are two of the easiest free to use marketing tools that you have available to you. When you first establish these types of accounts you will want to share them with your family, friends, and any followers that you may have gathered based on your music. From there simply ask them to share your profiles with other people that they know that may be interested in the type of music that you produce. This will assist you in generating a larger listening audience.

Finally, consider starting a YouTube account for your group. Many music performers have found great success and have been discovered by simply loading their performances and songs to YouTube. This is an excellent way that you can quickly generate new fans and market to a large number of people without having to spend a single penny in the process.

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