Good Quality Breeds Good Testimonials

By Author: agelinajohly agelinajohly
Total Articles: 1
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I believe that the most effective way to advertise is still by word of mouth. And that the best recipes for success are high quality product or service and great initial connections. Many small ventures which became big utilized their own inner circles initially. As those in the circles began to enjoy the product or service, they tend to spread the good word to their friends and families, and these in turn spread the word to their own circles, and this goes on until the venture expands and succeeds.
Testimonials may not reach that much audience in an instance but can grow potentially into a wild fire once the news gets into a big circle with an access to the email system. Sometimes, people share their own experiences with their friends and unconsciously doing bulk email marketing just by mentioning a bar or café they went to which they immensely enjoyed. Some even use email marketing solution to reach as many friends as they can. The existence of email applications on mobile phones can even fast track and sensationalize things.
Testimonials from people you know are even better in many ways than feedbacks found ...
... on the Internet. This is because you know personally the person relating to you the experience and, for you, that person is credible.
Of course, this happens only if the product or service as mentioned is of high quality. Otherwise, a testimonial would not have been created in the first place. A person who goes an extra mile to let other people know of something must have been very satisfied with the product or service to put an effort. Shops or companies therefore must always be on top of their games and must maintain high quality customer relations. Through this, testimonials can mushroom and contributes to better lead in the industry.
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