7 Ways To Increase Your Website Traffic Without Spending A Lot Of Money

By Author: Wildfire Marketing Group Content Distribution Team
Total Articles: 49
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Most of you have a website; some of you may even have an outstanding website. Yet many of you are not getting the most from your website, which defies all logic. After all, you invested your valuable time, and likely a reasonable amount of money in your website design, so shouldn't you see a return on your investment?

Like most things in life, once a website has been designed and has been online for a bit, the excitement wanes and it becomes less of a priority. Over time, fewer improvements are implemented, less content is added and search engine optimization is left by the by the wayside. Eventually this makes your website about as effective as that box of brochures sitting in the backroom of your office collecting dust.

Fortunately, the fix is relatively simple because once your website is up and running, investing about an hour or so each week is more than adequate in most industries to climb to the top of the search results for some of the top terms and reap the benefits of that traffic.

Blog at least once every week. You should spend time developing original content that your visitors will find useful, ...
... and hopefully share with others. Coming up with creative content that is more than just a rehash of what everyone else is saying can be a challenge, but it is definitely worth your time because it will make you stand out from your competitors. If you need help getting your creative juices flowing, stop by ProBlogger.net, which is run by Darren Rowse. He's quite the genius when it comes to writing and blogging.

1. Consistently work on your search engine optimization campaign. This includes keyword research, content development, website architecture, in-bound link development and a bit more. You can either outsource your SEO to a reputable firm, or you can learn it on your own. If you choose the latter, be prepared to spend many late nights studying and be careful who you take advice from. Without hesitation, I would recommend getting a subscription to Aaron Wall's SEO Book, which is updated regularly by one of the top minds in the industry.

2. Create profiles on social media websites. This may not send traffic to you right away, and it will probably never send it in droves, but it is still a valuable tool to increase your exposure and traffic. Your profiles should include a little bit of information about your company as well as live links to your website, and as with your main website, should be updated from time to time.

3. Advertise your website online. You can often buy advertising on quality websites for an incredible bargain through companies like Federated Media, but there are even more ways to advertise your website than the typical banner ads. Stumble Upon has an effective advertising program that can deliver an enormous number of highly-targeted visitors to your website and many search engines offer pay-per-click advertising programs. You can also buy advertising space in other people's newsletters.

4. Advertise your website offline. You probably have other marketing materials, such as business cards, billboards or that box of brochures sitting in the backroom of your office. They should all include your website address. You can also utilize your television and radio advertising as well as your office voicemail.

5. Create an email newsletter. Many people think that they don't have enough visitors to justify a newsletter. They are wrong. Even if you only receive five visitors per day, it gives you five opportunities to follow up with a visitor that you may otherwise never see again. The sooner that you launch your newsletter, the sooner that your list will grow to the size that you dream of. As with blogging, the key is to develop original content that your visitors will find useful. Constant Contact is a great way to manage and send your newsletters, and they offer a free trial so you can see if their system meets your needs.

6. Promote others. It may seem counter-intuitive, but in reality, helping others encourages them to help you. When another blogger notices that you've linked to them in a post, chances are that they will do the same for you. If you do this a few times each week, you'll start to develop a strong roster of people who will eagerly help you achieve the exposure you're looking for.
Is your website presenting the right image for your company? If not, maybe it's time for a new look with a professional website design from Wildfire Marketing Group.