Double Standard Is Used By Starbucks

By Author: risky jerry
Total Articles: 55
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The coffee price of Starbucks is about five discounts in the United States than in China. It is just for the populace purchasing standard, however, having a meal in the morning in China is at about 50 Yuan bids. In the past few days, Starbucks declared the expansion to domestic market which aroused many people paying attention. There are many net friends say they don't know why one is in the United States each cup at 1 to 2 dollars of ordinary drink shop, however, in China it has become a class place. Reporters interviewed and found that Starbucks walked Petty routes in this country, but in foreign countries it is just civilians consumer goods, a cup of drink is down to no more than one U.S. dollars. And the similar products native price is fifty percent higher than in some abroad countries in the whole.
Each cup is 10 Yuan expensive, and the price is according to the degree of market preference. The Starbucks went into the China market earlier and becomes many small endowment loving trademark. But in the abroad country, Starbucks is just a populace purchasing standard. A person who is Chinese worked in the United States ...
... introducing to the journalist that in the United States, Starbucks is very common in the United States, according to the average annual salary of $50000 calculation, it is about $4100 per month, every day drinking a cup of Starbucks only needs to spend $4, which is equal to drink a bottle of the most common drink in China.
However, this in the United States is equal to popular drink trademark, it has the higher price to sell in China. The journalists compared the price of Starbucks coffee in China and the United States sales with latte, mocha, caramel macchiato etc and many classic coffee, the results showed that in the American a cup of 12 ounces of coffee price is about 20 Yuan, in the country a cup can sells at 30 Yuan, this is equal to fifty percent higher than foreign price. A cup of American coffee is even more outrageous, in the United States, it is only about 12 Yuan, in domestic it sold for 22 Yuan, which is equivalent to 83% expensive.
Starbucks Chinese official website recommends that the coffee beans source worldwide has the same channel, that is to say, on the use of raw materials, the American and China Starbucks materials is indifferent.
Actually, Starbucks seems not according to the value of the products to price, and further, the pricing is according to the market preference degree. This year Starbucks goes in India market for the first time, the company's chief executive Howard Schultz said that because coffee in India is fresh thing, so in India whether the Starbucks coffee or snacks, the prices are far below the common standard. One marketing insider said to the journalist the move is very good to proof that the pricing is not according to the value, but according to the market to the product demand and the construction of brand product image.
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