The Use Of The Brand Image

By Author: risky jerry
Total Articles: 55
Comment this article

The Starbucks price in China is fifty percent higher than the USA. It is just for the populace purchasing standard, however, having a meal in the morning in China is at about 50 Yuan bids. In the past few days, Starbucks declared the expansion to domestic market which aroused many people paying attention. Some net citizens wondered they did not know why in the United States outlets per cup of ordinary beverage 1 is sold at 2 dollar, but in China it became a grade of place. Reporters interviewed and found that Starbucks walked Petty routes in this country, but in foreign countries it is just civilians consumer goods, a cup of drink is down to no more than one U.S. dollars. And the similar products native price is fifty percent higher than in some abroad countries in the whole.
It is about ten Yuan higher per cup, and the pricing is based on the degree of market favor. Starbucks entered into the Chinese market early, and a lot of petty bourgeoisie love this brand. However, in foreign countries, Starbucks is just a civilian beverage brands. A Chinese who works in the United States told the reporter that Starbucks was very ...
... civilians in the United States , calculated to the United States the average annual salary of about $ 50,000, that is $ 4,100 each month, to drink a cup of Starbucks at $ 4 a day is equivalent to drink a bottle of the most common beverage in China.
But in the United States, this is equivalent to civilians' beverage brand, in China it sells at high prices. The journalists compared the price of Starbucks coffee in China and the United States sales with latte, mocha, caramel macchiato etc and many classic coffee, the results showed that in the American a cup of 12 ounces of coffee price is about 20 Yuan, in the country a cup can sells at 30 Yuan, this is equal to fifty percent higher than foreign price. A cup of American coffee is even more outrageous, in the United States, it is only about 12 Yuan, in domestic it sold for 22 Yuan, which is equivalent to 83% expensive.
Starbucks Chinese official website recommends that the coffee beans source worldwide has the same channel, that is to say, on the use of raw materials, the American and China Starbucks materials is indifferent.
Actually, Starbucks seems not according to the value of the products to price, and further, the pricing is according to the market preference degree. This year Starbucks goes in India market for the first time, the company's chief executive Howard Schultz said that because coffee in India is fresh thing, so in India whether the Starbucks coffee or snacks, the prices are far below the common standard. A marketing industry told reporters that this well illustrates the pricing is not based on value, but based on the market demand for the product, the brand and creating the image of the product.
We are not only bargain services from Abercrombie and Fitch Windbreaker but also Abercrombie and Fitch Pants Jeans in any type of clothing in cloth aspect.