123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

The Automated Drip Campaign Process For B2b Marketing

Profile Picture
By Author: martin well
Total Articles: 364
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Drip campaigns aid B2B marketers to identify where recipients are in the sales cycle, and place them in different stages of lead nurturing. Drip campaigning is an effective way to keep in touch with prospects as well.

In advanced drip email marketing marketers can send customized or personalized targeted email messages to their prospects. Marketing automation tools help to execute email Drip Marketing based on a trigger. For example, a drip campaign could be initiated when a visitor fills out a form on the website or, when the prospect reaches a particular lead score or, when the visitor opts to obtain specified information. The marketing email manager may also initiate a drip campaign by targeting a particular list of prospects. Here are some of the different ways marketers can benefit from marketing automation tools.

• Whenever a prospect’s clicks any link in the marketing website, marketing automation tools helps to track website behaviour so that a campaign is initiated based on the prospect's intent and interest implicitly.
• Marketers ...
... can also use the tool to initiate a campaign when the visitor explicitly requests particular information. This enables prospect segmentation and provides prospective buyers with information which is relevant to them within their buying stage (early to sales ready).
• At any point in time it is essential to know how many prospects are present in each stage of the drip campaign, and whether prospects have reached the conversion stage and are "sales-ready".
• The automation solution can help marketers monitor the effectiveness of individual steps in the campaign process.
• They can easily evaluate the effectiveness of the campaign and determine where to make relevant changes to improve effectiveness.
• Marketers can track engagements on the client website as well. They can then convert offline engagements to online engagements.
• It becomes easy to monitor & measure the intent of every engagement on the website based on the browsing patterns visitors display. Marketers can also score and compartmentalize prospects based on their intent levels.
• It is easy to nurture prospects based on the various intent buckets/compartments they fall into. It is possible to create templates for each engagement and define rules and the process flow for every interaction with the engaged lead.
Based on metrics, marketers can nurture the engagement using both written and verbal interactions. lead generation tools can be effectively used for lead nurturing and lead management.

Learn more on –
Marketing automation,
drip campaigns

Total Views: 189Word Count: 395See All articles From Author

Add Comment

Business Articles

1. Lucintel Forecasts The Canadian Residential Humidifier Market To Reach $234 Million By 2030
Author: Lucintel LLC

2. Boost Your Property’s Value With High-quality Driveway Installations
Author: Vikram kumar

3. Eco-friendly Expertise: Leed Consultancy In Dubai And Uae
Author: kohan

4. Best Travel Websites
Author: RishiHassan

5. Top 5 Essential Dog Training Equipment For Active Dogs: Harnesses, Crates & More
Author: Von Ultimate Dog Shop

6. Mindpath Technology Limited – Transforming Businesses With Innovative It Solutions
Author: Mindpath

7. What Are The Costs Of Charging At Public Stations Vs. Home Chargers?
Author: -

8. When To Diy And When To Call The Professionals
Author: Maria Marshall

9. Uniquemark Solutions: Your Trusted Digital Partner In Pune
Author: Uniquemarks

10. The Ultimate Guide To Optimizing Your Website For Conversions
Author: Peggy Police

11. The Advantages Of Using Walnut Shells In Media Blasting For Industrial Applications
Author: Kramer

12. How To Make Iso 35001 Documentation For Biorisk Management System
Author: Emma

13. How To Make Your Product Photography Stand Out
Author: Sam

14. Experienced House Removalists Brisbane | Quality Packing & Moving Services
Author: Sarahwilliams

15. Best Astrologer In Kacharakanahalli
Author: Astroservice7

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: