How To Avoid Most Common Social Media Marketing Mistakes

By Author: vani Chugh
Total Articles: 1
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HOW TO MAKE YOUR BRAND STAND IN THE VIRTUAL WORLD

It is now very important to have a strong standing in the virtual world, as the dependence of business on search engine organic results has increased dramatically.
Going by the latest trends, search giant’s algorithms, policies and updates are very unpredictable; you need to be aware of all such updates for a strategic plan.
Bigger brands get higher Google ranking easily, whereas the smaller ones need to have a strong SEO Content Writing Strategy in place for constant results. The following will help smaller businesses to create a brand name for themselves in the virtual world.

Brand recall value – Observe what the bigger names in the market are doing differently, try to build your branding strategy on similar lines. In the online world look and feel does wonders. Follow a constant color pattern, design an interesting and striking logo to build your brand loyalty; this will help your customers to remember you.
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... SEO in place – The second most important thing is to have your SEO in place. Website branding just doesn’t stop at designing an interesting colorful page or a striking logo, you need to have a search engine optimized website and select the right keywords for your content. You must select keywords that have decent search volume and low competition.
Solid and consistent brand strategy – Your branding efforts should spread beyond your website. Use the same color scheme and logo on your company’s press releases, newsletters, email campaigns etc.  The idea should be to leverage SEO efforts beyond keywords for a stronger brand name.
Garner more branded links or links from high authority sites – Don’t get involved in any sort of dubious link exchange schemes. For high search engine ranking you need to garner more links from powerful websites. This will result in brand recognition. Also make sure that 20% of the anchor text brand links include your brand name.
Social Media – In today’s competitive age social media marketing is a must. Social Media websites are used for connectivity, communication, and creating a brand loyalty. One major advantage of social media is that you get traffic on your website regardless of your search engine ranking. It is an easy and interesting way of networking and creating brand recognition & loyalty.

 
If you want your business to survive leave apart grow, you must get the business branding right. Just do as given above you will definitely succeed.



Vani Chugh Kabra is founder of Vani Online Media, a vibrant and innovative Indian SEO Content Writing Company