Online Video Competitions Create A Win-win Situation

By Author: Larry Tang
Total Articles: 512
Comment this article

In today's technologically connected society, news and views can be instantaneously communicated to the wider community, and indeed the world. Where once we could have the chance for our fifteen minutes of fame just once in our lifetime, today our time is limitless as we can post ourselves on the web as often as we please through vehicles such as YouTube. From political speeches to personal performances, there is a wide range available for all to see and businesses are utilizing this option to reach their increasingly connected audience. Video competitions using entries submitted on YouTube for example, have replaced the stamped and self-addressed envelopes of the past competitions and gained wide acceptance.

Alenver Inc. is one company that is set to announce a video competition in a matter of weeks to promote their new underwear collection. Their competition is open to contestants from around the world since the submissions are emailed to Alenver at video@alenver.com. The only limit for contestants is that they must feature men's and/or women's Alenver underwear which is currently available in Europe, the United States, ...
... parts of Latin America and of course worldwide through internet purchases at www.alenver.com. Creative videographers must submit a 2-minute video featuring the collection prior to the January 31st 2009 deadline. Videos will then be posted on YouTube from the time of their submission until the deadline. Winners will be determined solely through public participation as the submission receiving the most viewers and hits will be announced the winner.

Consequently, early submissions have a greater opportunity for more viewers than later submissions - a fact that will not be lost on the technologically savvy videographer. Winners will receive $1,000 cash and five additional months with their video posted on You Tube.
This extra posting time on You Tube is probably a greater goal for amateur video creators who are looking for longer than their allotted fifteen minutes of fame. For many, this is the only way that they can affordably get recognition for their work and show their amateur talent to the world of professionals in hopes of being accepted into that realm. Hollywood does in fact keep an eye out for possible video producers of the future through YouTube and not only the traditional film festivals. Recently two Massachusetts friends in their 20's, signed to be represented as directors with the Hollywood production company Kachew following a 5 minute video submitted in a competition. The two have since produced three online, joint video promotions for Nestle's Butterfinger and the soon to be released Universal Studios Ping-Pong comedy Balls of Fury.

Underwear videos are not new to the You Tube concept. Mensunderwearblog.com reports on a June 2007 competition that took place with sponsorship from 2Wink underwear. One to two minute submissions required contestants to film you and your friends mucking about in your 2Wink underwear The winners for this ad received $1,000 Australian dollars.

JockBoyLocker also ran a competition in May of 2008 with still photographs of contestants wearing underwear, swimwear or sports gear. Although You Tube was not the vehicle for the photographs, as a specific website was created for the competition, the public was included in the online voting for JockBoy of the Year, following the selection of the finalists by a panel of judges. The public's choice for first place received $1,000 of underwear or swimwear.

Another video competition - this time featuring Nesquik, has just announced their winner November 6th, 2008. Videos were made with the view that if Nesquik took you to your happy place where would that place be? The winning entry features an average Joe Public at a bus stop, opening an individual Nesquik serving to the sounds of rapturous applause, as he is transported to his happy place drumming on stage in front of an adoring crowd. Sharing another Nesquik with a curious onlooker, he is joined by her as she is transported to the stage as a wild guitarist. The catch of this video - the viewer is privy to these average folks back at the bus stop, drumming and strumming in charade like fashion without the props, costumes and lighting of their dream's happy place. For his successful video entry, this contestant received $10,000 for their video.

Video competitions also cross over from retail grocery sponsors to non-profit educational entities. San Francisco's Aquarium of the Bay is a nature center currently holding a video competition that must feature the exhibit spaces to promote Awesome Aquatic Animals or Going Green environmental tips and strategies. This competition's process includes entries uploaded to You Tube in November 2008, the top five entries selected by a panel, and then the online public has the chance to vote for their choice. Winners will receive cash and membership prizes.

The video competition is a win-win situation for both the sponsor and the competing amateur video entrants who create the videos. Sponsors receive the notoriety and promotion of their product, while the competition entrants receive the publicity and recognition that they seek for their directing skills. The vital link between them, that makes it a success for both parties, is the online viewing and voting public. The technologically connected world in which we live today ensures the connection that we will share in the future.
Alenver.com sells sexy womens underwear and sexy womens underwear. Read More about Alenver creating a Online Video Competitions Create a Win-Win Situation.