123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Web-Traffics >> View Article

Search Engine Optimization: Black Hat And White Hat

Profile Picture
By Author: Wildfire Marketing Group Content Distribution Team
Total Articles: 49
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

White Hat and Black Hat are two methods used in SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

An SEO technique is considered white hat if it conforms to the search engines' guidelines. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or ...
... involve deception. It tries to trick the Search Engine. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.

One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies quickly apologized, fixed the offending pages, and were restored to Google's list.
If you want your business to grow like wildfire, contact Wildfire Marketing Group today. We offer a full range of marketing services, such as website design, graphic design, search engine optimization and much more.

Total Views: 347Word Count: 353See All articles From Author

Add Comment

Web Traffics Articles

1. Increase Your Sales With Website Designing Services
Author: Liam Mackie

2. Mastering The Art Of Search Engine Optimisation (seo)
Author: Liam Mackie

3. Why Should Your Business Have A Website?
Author: Liam Mackie

4. Boost Your Business’s Online Presence With Seo Services
Author: Liam Mackie

5. The Psychology Of Colour In Website Design
Author: Liam Mackie

6. 6 Awesome Social Media Management Tools For Boost Business
Author: zee

7. Understanding Web Development Technologies - A Comprehensive Guide
Author: Liam Mackie

8. How To Make Your Organization The Leading Website Company In Your City?
Author: Liam Mackie

9. Design Your Ecommerce Website With These Tips
Author: Liam Mackie

10. How To Create Website Designs As Per Client Specifications? Follow These Three Rules!
Author: Liam Mackie

11. How Seo Services Are Beneficial For Your Business?
Author: Liam Mackie

12. 5 Easy Ways To Create A Backlink For A Website
Author: Suborna Fermi

13. List Of Major Things To Consider While Choosing Website Designing
Author: Liam Mackie

14. What Kind Of Browsing Experience Should You Offer Your Customers?
Author: Liam Mackie

15. Seo: A Necessity In Today's Digital Landscape
Author: Liam Mackie

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: