123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

Blogs For B2b Lead Generation

Profile Picture
By Author: martin well
Total Articles: 364
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

B2B blogs can be used as a good source of leads. Here are some tips to help B2B marketers generate sales-ready leads through this inbound marketing strategy.
B2B blogs need to be updated often (at least once a week). Blogging with fresh content increases indexed pages and helps you top the search results as well. Provide your blog a professional look with your company logo and a brief bio of the blogger. Blog topics must be written around popular SEO keywords in your industry. This increases the odds that your prospect will see your post when he’s actively searching the Internet.

Insert internal links of earlier posts and other resources such as white papers. Place external links wherever relevant because both help with rankings. Try to build inbound links. Research on other sites that links to sites like yours using Open Site Explorer and reach out to them and offer them a compelling reason.

Write blogs on new and trending topics. It gets picked up during searches. Use images with relevant captions using keywords. This is not just to break the monotony but because Google images picks it up during searches.

Place ...
... a powerful call to action button prominently along with every blog post offering your latest white paper or eBook for free. The accompanying form helps to capture your prospect’s background information.

Have a blog roll on your sidebar. Here, you can recommend others’ blogs and links. They might return the favour.

Promote the blog – As part of your social media campaigns , every time you put out a blog, promote it across social media. Download social sharing plug-ins such as Google+’s “+1”, LinkedIn’s “inShare” and Twitter’s “Tweet”. This makes it easy for people to share your content in just a click. Social sharing helps you climb search results post Google’s Penguin update.

Syndicate your blog content to blog syndication sites. These sites will simultaneously publish your every blog post for free, link to your original post and help you reach a wider audience. Seek out influential bloggers in your business. Mention them/ their posts in your posts. Influence them to promote your blog. Provide an RSS feed button on your blog so interested readers can read all your posts. Invite industry experts to be a guest bloggers on your blog. It can help drive traffic. Use a pop up email subscription option. This way you capture interested visitors’ email IDs and build a dedicated readership as well.

Blogs can be popularized using email marketing techniques. Leads tracked from blog URLs can be scored using a suitable lead scoring model and be converted to sales-ready leads for lead nurturing.


Read more on –
Search Engine Optimization Tools,
Sales Intelligence

Total Views: 226Word Count: 446See All articles From Author

Add Comment

Business Articles

1. Essential Photo Editing Tips To Enhance Your Website's Appeal
Author: ukclippingpath

2. 5 Ways To Revolutionize Telecom With Smart Inventory Management Software
Author: Kevin

3. Rubber Roller: Enhancing Industrial Efficiency And Performance
Author: Anar rub tech pvt.ltd.

4. Tips For Cleaning And Prepping Jars For Candle Making
Author: Namo Creations

5. Vip Desert Safari Dubai
Author: Safari kings deserts

6. Why Byst Offers The Best Mentorship Programs For Entrepreneurs
Author: Byst Youth

7. How A 5kw Solar System Can Power Your Home And Save You Money
Author: Keyur Patel

8. How Long To Get A Title Loan In Wyoming | Ez Car Title Loans
Author: Ez Car Title Loans

9. Lucintel Forecasts The Global Thermoplastic Composites Market To Reach $26 Billion By 2030
Author: Lucintel LLC

10. Essential Features To Look For In An Event Management App
Author: Event Management App

11. Technology Landscape, Trends And Opportunities In The Global Micro-led Market
Author: Lucintel LLC

12. Data Visualization Software Market Forecast: Growth In Cloud Solutions
Author: mmr

13. Lucintel Forecasts The Global Food Packaging Market To Reach $xx Billion By 2024
Author: Lucintel LLC

14. Beyond Wealth: Unlocking The Power Of Family Office Services In India
Author: Drishti Desai

15. Enteral Single Use Syringes Market Size & Share, Analysis 2031
Author: Andy

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: